Director, Product Marketing (San Diego)

About TrellisWare

TrellisWare launched in 2000 with an innovative culture striving to push technological boundaries in wireless communications. We are now a worldwide leader in highly advanced algorithms, waveforms, and communications systems that range from small‑form‑factor radio products to fully integrated solutions.

Director of Product Marketing – Job Description

The Director of Product Marketing will lead TrellisWare’s global product marketing strategy, brand positioning, and communications. This role develops and executes product‑driven marketing initiatives that align with the company’s business goals, product portfolio, and target markets. The Director will oversee the marketing communications team, driving digital campaigns, product launches, events, and public relations to ensure consistent messaging and a strong market presence.

Key Responsibilities

• Lead a product‑marketing strategy that supports TrellisWare’s business objectives, product portfolio, and market expansion across domestic and international markets.
• Partner with business development and product management to define product positioning, messaging, and align go‑to‑market strategies for measurable growth.
• Drive brand positioning and integrated marketing programs including digital campaigns, demand generation, product launches, customer engagement, events, and PR to strengthen market presence and customer engagement.
• Mentor and inspire a high‑performing team, fostering collaboration, accountability, and professional growth in alignment with TrellisWare’s core values of delivering excellence, empowering people, and pushing boundaries.
• Establish goals and expectations aligned with the organization’s vision, mission, values, and strategy.
• Clarify goals and expectations for team performance, removing obstacles and providing necessary resources and feedback to achieve agreed targets and results.
• Model TrellisWare values in all workplace relationships and exemplify the TrellisWare Leader job profile.
• Hire, engage, and retain the best people.
• Define and develop current and future competencies required by team members to maintain our competitive advantage and build individual and organizational capabilities.
• Develop relationships with team members built on trust and respect.
• Act as a coach or mentor for team members and assist them in career development efforts.
• Travel domestically and internationally as needed.

Education and Work Experience

• At least ten (10) years of progressive marketing leadership experience, preferably in the defense or high‑tech sectors.
• Experience in both product marketing strategy and tactical execution.
• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree preferred.

Knowledge, Skills, and Abilities

• Proven ability to master complex technical concepts quickly and translate advanced engineering capabilities into clear, compelling product positioning and messaging for multiple customer segments.
• Track record of driving comprehensive product marketing strategies and go‑to‑market campaigns that result in measurable business growth.
• Strong experience in digital and integrated marketing communications.
• Experience managing cross‑functional teams and marketing agencies/vendors.
• Skilled in developing and executing lead generation programs that support sales objectives.
• Strong analytical skills with the ability to translate market data into actionable insights.
• Proficiency in marketing automation, CRM, and analytics tools.
• Excellent written, visual, and verbal communication skills with a keen eye for brand consistency.
• Experience planning and executing corporate events, trade shows, and industry conferences.
• Ability to collaborate across the organization and build strong relationships internally and externally.
• Positive, team‑oriented mindset with a hands‑on leadership style.
• Capable of managing multiple projects in a fast‑paced, growth‑oriented environment.
• Knowledge of defense industry marketing, government procurement processes, and related compliance considerations is a plus.
• Demonstrates documentation skills and proficiency with PC office applications.
• Strong collaborative drive and interpersonal skills.
• Strong initiative, proactive work ethic, and prioritization skills.
• Trustworthy judgement and analytical problem‑solving skills.
• Effective execution and decision‑making.
• Champion of change and promotes innovation.

Physical Demands

• Able to frequently sit, stand, walk, use hands to fingers, handle or feel, reach within hand’s length, stoop, kneel, and crouch, talk and hear.
• Regularly required to sit for extended periods and use office equipment such as PC, printer, telephone, etc.
• Able to lift and/or move up to 10 pounds regularly, up to 25 pounds frequently, and up to 50 pounds occasionally.
• Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Additional Requirements

• U.S. Citizenship or Permanent Residency.
• Willing and able to travel domestically and internationally as needed.

Many of TrellisWare’s positions require a security clearance or the ability to obtain one. Security clearances may only be granted to U.S. citizens. Applicants who accept a conditional offer of employment may be subject to government security investigation(s) and must meet eligibility requirements for access to classified information.

$175,000 – $225,000 USD

*TrellisWare Technologies, Inc. is an EEO/AA/Disability/Vets Employer.*