Brand Image Manager

Job Description

Job Description

Brand Image Manager, DC Metro

Hybrid, DC Metro

ASAP - November

40 Hours

Position Purpose and Scope

To develop and manage the creative process ensuring the visual aesthetic/customer experience of the brand is both enhanced and elevated in the RL store(s).

Key Responsibilities

• Partner with the local field team for the successful execution of all interior changeovers and installations for prop placement/composition, rigging of product on busts/mannequins and standards overall.

• Review seasonal and monthly floor plans with Brand Managers to maximize sales and customer experience, potential/assess planning, zoning, scheduling and execution strategy.

• Partner with VP to identify creative opportunities to better elevate the seasonal and monthly deliveries.

• Receive and execute creative direction given by the VP for both flagship and lower tier doors.

• Conduct daily walkthroughs of Flagship and/or all tier store(s) to identify improvement opportunities to elevate the customer experience. Inclusive of all fixture placement, R&M, and lighting. Along with Brand Manager, report to VP of RD and BI to address

• Along with training and the visual presentation within stores, the Creative Manager will be a key store team liaison and partner for special events and Marketing activations as well as new store openings and renovations.

• The Creative Manager will serve as the creative partner for the store training sessions as well as store blitz activities or prototypes.

• Connect with the Brand Managers to ensure scheduling and rotation schedules in order to support the flagship and other doors in the region.

• Regularly meet with field team to confirm understanding of Inspirational Guidelines providing feedback on successes and/or opportunities for the future.

• Communicate local market needs to the Creative Communications team.

• Will attend prototype set ups in the NYC area on rotation for the purpose of training as well as brainstorming with Creative Communication Partners and other Brand Managers on successes, opportunities or challenges for in store activations.

• Bi-Weekly touch base with VP for creative updates.

Requirements

• 5 years visual merchandising and-or visual presentation/display/fine art/fashion styling experience

• Demonstrated ability to balance maintenance and installations on a rolling calendar.

• Ability to conduct installations outside of standard working hours (i.e., evenings after 9 PM, before store openings and weekends).

• Project Management/Organization skills: proven ability to prioritize, work to a punch list, and hit aggressive deadlines with minimal direction.

• Communication skills: ability to communicate effectively both in writing and in verbal conversation with peers, supervisors and direct reports.

• General computer proficiency to include Word and Excel.

• Proven ability to understand RL aesthetic.