Marketing Operations Specialist

Job Description

Job Description

The Opportunity: Marketing Operations Specialist

Send resumes to: View email address on ziprecruiter.com

Position Overview

Ready to bring your marketing and technical instincts and marketing expertise to a role where both can shine? Our law firm client is seeking a Marketing Operations Specialist who enjoys bringing technology, communication, and data together to make things work beautifully. If you love an organized database, a well-executed email campaign, and the satisfaction of solving a technical challenge, this opportunity deserves your attention.

In this hands-on marketing role, you’ll help keep the firm’s marketing systems running smoothly—from its contact database and client communications to website content and webinars. Working closely with marketing leadership, attorneys, IT, and software vendors, you’ll turn ideas into polished execution and help the team understand what’s working.

This is an opportunity to contribute across the full marketing operation and see the impact of your work. Your efforts will help attorneys share their knowledge, strengthen client connections, and give marketing leadership clearer insight into performance.

Job Description

• Provide high-level marketing and operations throughout internal and external communications for the firm. 

• Maintain accurate client, prospect, and attorney contact records in the firm’s CRM. Identify duplicates, conduct routine data checks, and keep information organized and reliable.

• Bring client communications to life: Create targeted distribution lists, prepare email templates, and execute newsletters, client alerts, event invitations, and other campaigns. Monitor engagement and identify opportunities to improve results.

• Keep the firm’s digital presence fresh: Publish attorney blogs, announcements, and other website content, along with updates to the firm’s internal site. Ensure content is accurate, timely, and thoughtfully presented.

• Turn marketing activity into useful insights: Prepare reports on email engagement, website content, and social media performance to help marketing leadership make informed decisions.

• Make technology easier for others: Answer questions, troubleshoot day-to-day issues, develop clear instructions, and help attorneys and staff confidently use the firm’s marketing platforms.

• Coordinate registration, manage platform logistics, track attendance, and prepare post-event reports.

• Partner with IT and software vendors to resolve technical issues, document recurring challenges, and support improvements to marketing tools and workflows.

Ideal Requirements

• Experience supporting marketing operations, marketing technology, or digital marketing, ideally within a law firm or professional services environment.
• Comfort working with CRM systems, email marketing platforms, website content management tools, and webinar technology.
• Strong attention to detail and a thoughtful approach to data accuracy, quality control, and follow-through.
• The ability to interpret marketing metrics and communicate findings clearly.
• A practical, curious approach to troubleshooting and learning new systems.
• Strong communication skills and the ability to collaborate with colleagues across technical and nontechnical roles.
• The organizational skills to balance recurring responsibilities with time-sensitive campaigns, content updates, and events.
• Sound judgment when handling client and contact information.