Senior Product Marketing Manager

At MRI Software, we're working toward a vision of powering the real estate industry's shift from systems of record to systems of intelligence and execution. We're a global leader in real estate technology, with a platform that empowers our clients to run every part of their business smarter. As part of our growing Product Marketing team, you'll have the opportunity to join a strong company culture that welcomes new ideas, values your work, and encourages you to be your whole self while you do it.

As a Senior Product Marketing Manager at MRI Software, you will serve as a strategic marketing leader responsible for telling the story of our products and driving successful go-to-market strategies. As a key advocate for one of MRI's global product families, you'll own positioning, messaging, product launches, competitive intelligence, and sales enablement while partnering with our Global Delivery Centre to bring strategy to life through market-ready content and assets.

You'll be an expert in our market, customers, and buyers, translating their needs into compelling messaging and programs that resonate with sales teams, buyers, analysts, and influencers. You'll also bring an AI-forward mindset, embracing emerging technology and identifying practical ways AI can improve the quality, speed, and effectiveness of product marketing.

You Will:

• Product positioning and messaging: Own and evolve differentiated positioning, messaging, and value propositions for your product family. Translate complex business and technical capabilities into compelling customer value and direct the Global Delivery Centre in developing supporting content.
• Drive go-to-market strategy: Develop and execute go-to-market strategies for new products, features, integrations, and enhancements. Partner with Product Management, Sales, Marketing, and other stakeholders to align around target audiences, messaging, launch plans, and market opportunities.
• Champion product adoption: Work cross-functionally with Product teams, Solution Leaders, Sales, Sales Enablement, Customer Success, and Marketing to strengthen how MRI positions, pitches, sells, and drives adoption of its solutions.
• Sales enablement: Develop the strategy for sales tools and enablement programs that support the selling process. Brief and direct the Global Delivery Centre on externally facing content such as presentations, brochures, case studies, and data sheets, as well as internally facing materials such as competitive battlecards, messaging guides, and training materials.
• Product launches: Serve as the Marketing lead for major product launches, upgrades, and releases within your segment. Own the marketing launch strategy, coordinate cross-functional stakeholders, and direct the activities required to successfully bring new capabilities to market.
• Demand generation and content strategy: Partner with Demand Generation and Marketing teams to shape campaign strategies for your segment. Provide strategic direction on messaging, audiences, and content, including thought leadership, white papers, eBooks, blogs, webinars, customer stories, and other programs that support pipeline and market awareness.
• Market and competitive intelligence: Develop and maintain a deep understanding of industry trends, competitive capabilities, customer needs, buyer personas, and purchasing behaviors. Turn market insights into actionable recommendations for Product Management, Sales, Marketing, and other stakeholders.
• Develop internal and external product enablement: Lead internal training on products, capabilities, and market trends and support client-facing webinars, meetings, industry events, and user conferences. Lead cross-functional collaboration and provide strategic direction for supporting content.
• Support thought leadership: Leverage market expertise, customer insights, research, and industry trends to shape compelling thought leadership and strengthen MRI's position in the market.
• Embrace AI and emerging technology: Actively leverage AI-enabled tools to enhance product marketing activities, including market and competitive research, customer insights, messaging and content development, sales enablement, and go-to-market execution. Identify opportunities to use AI to improve the speed, quality, and scalability of product marketing programs. Experiment with emerging AI capabilities, share learnings and best practices with the broader team, and apply strong judgment to ensure AI-supported work meets expectations for accuracy, quality, brand alignment, and responsible data use.
• Mentor and influence: Share product marketing best practices and provide guidance to junior team members while influencing cross-functional stakeholders across a global, matrixed organization.

You Have:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6+ years of B2B technology or SaaS product marketing experience, with demonstrated ownership of positioning, messaging, go-to-market strategy, product launches, competitive intelligence, and sales enablement.
• Experience marketing complex B2B software, SaaS platforms, or enterprise technology solutions.
• Demonstrated success developing and executing go-to-market strategies and launching products or significant product capabilities.
• Strong understanding of B2B and enterprise technology buying processes, customer personas, competitive positioning, and SaaS business models.
• Experience partnering closely with Product Management, Sales, Customer Success, Demand Generation, and other cross-functional teams.
• An AI-forward mindset and demonstrated aptitude for adopting AI-enabled tools to improve research, content development, analysis, productivity, and go-to-market execution.
• Curiosity and enthusiasm for emerging technology, with a willingness to experiment, learn quickly, and identify practical ways AI can improve product marketing effectiveness.
• Strong critical thinking and judgment, including the ability to evaluate and refine AI-generated insights and content for accuracy, quality, brand alignment, and business relevance.
• Excellent written and verbal communication, storytelling, presentation, and stakeholder management skills.
• Strong analytical and strategic thinking skills with the ability to translate customer, competitive, and market insights into actionable strategies.
• Ability to influence and lead cross-functional initiatives in a global, matrixed environment.
• Experience working with CRM, marketing automation, analytics, sales enablement, or other modern marketing technology platforms preferred.

About Us

From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you!


Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can't be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.


We believe MRI is more than just a workplace; it's a connected community of people who truly feel they belong. Whether we're investing in employee resource groups or providing tailored resources for each person to reach their full potential, we're passionate about creating a work environment that makes you excited to show up every single day.


At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that's our goal every day. Because that's what industry leaders do. Whether you're joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients.


Amazing growth requires amazing employees. Are you up to the challenge?


We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don't hesitate to apply. We'd love to hear from you!


MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more.


We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!