Senior Associate, Paid Search
$59.85k - $82.74kMslgroup
Paid Search Sr. Associate
PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.
Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.
Key Responsibilities
- Responsible for ongoing management, execution, and monitoring of SEM campaigns
- Oversee day-to-day management of approved budgets and pacing progress, supporting Associate in financial system updates and changes in publisher mix
- Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations
- Partner with Search Associate to train and mentor on Search campaign management and executional best practices
- Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture
- Steward submissions through client med/legal review process, and accurately launch new campaigns in alignment with approved assets
- Partner with Search Supervisor to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed
- Lead reporting work stream by providing insights; giving meaning and next steps to performance data
- Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up
- Support development of Search plan, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives
- Advanced understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search Ads 360, etc, able to navigate, establish settings, pull reports, and implement changes across platforms
- Advanced understanding of Search metrics and how they are connected
- Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team
- Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives
Qualifications
Requirements:
- Minimum of 18 months + digital media experience
- Minimum 1+ year experience direct search campaign management
- Healthcare industry knowledge a plus
Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.
Compensation Range: $59,850.00 - $82,740.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/23/26.
All your information will be kept confidential according to EEO guidelines.
Mslgroup$60.8k - $84k
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