Brand Manager

Summary The Brand Manager for Krug & Ruinart leads the U.S. execution of consumer-centric marketing strategy, translating global Maison priorities into local plans and high-touch activations. Reporting to the Brand Director, this hybrid NYC role manages brand programming, partnerships, CRM, and A&P deployment to drive volume, profit, and brand equity. The role requires close cross-functional collaboration to ensure cohesive 360° brand delivery across consumer and trade touchpoints. Responsibilities Lead annual U.S. brand planning and translate global guidelines into local toolkits and launch plans. Direct 360° execution of brand moments, consumer activations, partnerships, and experiential programs. Manage CRM strategy, audience growth, engagement, and lifecycle touchpoints for the U.S. market. Oversee A&P budget planning, deployment, and performance management in collaboration with Finance and Commercial teams. Serve as primary operational contact with Maison teams, agencies, distributors, and partners to ensure aligned execution. Act as brand representative at trade events, media opportunities, and partner activations. Requirements Bachelor's degree (MBA preferred) or equivalent experience. 5 - 8 years of brand marketing experience, preferably in luxury consumer goods or U.S. wines and spirits. Proven experience in planning and executing consumer engagement programs and managing multi-stakeholder projects. Strong budget management, analytical skills, and commercial acumen. Excellent written and verbal communication, presentation, and storytelling skills; senior executive presence. Proficiency in Microsoft Office (PowerPoint and Excel); Photoshop a plus; understanding of U.S. three-tier distribution helpful. Authorized to work in the United States on a full-time basis. #J-18808-Ljbffr Brobston Group LLC