Marketing Program Specialist

With direction from the Director of Marketing, the Marketing Program Specialist is responsible for planning, executing and optimizing marketing campaigns that generate qualified leads and support pipeline growth. The role owns the marketing execution engine, translating strategy into campaigns and coordinating the completion to ensure consistent performance across channels. ESSENTIAL MARKETING DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned: Steward our mission (to enrich lives by providing differentiated packaging automation and services) and values (unwavering integrity, servant’s heart, ownership spirit and continuous innovation and improvement) Campaign Planning & Execution Plan and coordinate execution of marketing campaigns Develop campaign timelines, asset requirements and distribution plans Ensure campaigns are executed on time and aligned across channels Track and report on campaign performance and metrics Optimize lead capture strategies Tradeshow Coordination Project manage tradeshow details and administration (large show presence) Develop campaigns to ensure booth traffic and engagement Travel to and participation in such events is required (including set-up and tear-down) Marketing Automation & CRM Build and manage workflows, email campaigns and lead nurturing sequences Ensure accurate lead routing and follow-up Cross-Functional Coordination Coordination execution of projects across creative team Clearly define deliverables and timelines for campaign assets Nurture, protect and enhance our corporate image and brand. Other Duties as Assigned: Respond with flexibility to the needs of the business – both internally and externally – by addressing important corporate initiatives when requested by management. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Excellent written and verbal communication skills Ability to prioritize and consistently meet deadlines Collaborative and effective team player Highly proficient in Word, Excel, PowerPoint, Outlook Adept use of social media, analytics solutions, digital marketing tools and CRM applications Ability to manage projects with large amounts of detail Ability to discern ‘fit’ and qualify inquiries Excellent listening and interpersonal skills Strong attention to detail EDUCATION AND/OR EXPERIENCE BA/BS in Marketing or related field with a minimum of 5 years of experience in B2B marketing; and/or equivalent overall experience. OTHER INFORMATION All full-time positions offer attractive compensation and benefits that include ESOP stock allocation, 401(k) match, a company health clinic, medical, dental, life and disability insurance, volunteer time off, along with holiday pay and paid time off. This is an on-site position requiring in-person attendance. #J-18808-Ljbffr