Growth Marketing Lead

About the Company

WHEN Justice is a crowdsourcing platform democratizing litigation funding. We enable the public to directly fund strategic litigation that protects the environment, strengthens food safety standards, and defends consumer rights. Our mission is to hold accountable those who put power and profit before people, communities, and the planet we share. Unlike traditional legal advocacy organizations, our model puts the public at the center. Ordinary people fund the cases, follow their progress, and see the real-world impact of holding powerful actors accountable. Growing that community of backers is how we take on more cases, sustain them longer, and win.

About the Role

We are hiring a Growth Marketing Lead to build and scale the engine that brings people to WHEN Justice, turns them into backers, and keeps them coming back. This is a hands-on role for someone who runs experiments quickly, measures them honestly, and uses AI to do work that would usually take a full team. Each case we launch is effectively a new product, with its own story, audience, and funding goal. Your job is to build a repeatable launch playbook: find the right audiences, test the message, convert interest into funding, and turn first-time backers into people who support case after case. You will tie campaigns to real case milestones, such as filings, rulings, and settlements, so our community grows alongside the work. Our cases are active litigation, so accuracy is not optional. Every claim in an ad, email, or landing page has to be true and defensible. You will work closely with our attorneys, and we expect you to treat legal review as part of the craft, not friction. Trust is the product. We are looking for someone with the judgment to grow fast without cutting corners. We are a lean organization, and AI sits at the center of this role. We expect you to build real workflows, not just use a chatbot: creative and copy variation pipelines, audience segmentation, lifecycle personalization, prospect and partner research, and content built to surface in AI-driven search as well as traditional search. The Growth Marketing Lead reports to the Executive Director and works closely with legal, communications, development, and our product and engineering partners.

Responsibilities

• Own the full growth funnel, from first visit through first contribution, repeat support, and referral
• Design and run a steady cadence of experiments across channels, creative, landing pages, and lifecycle messaging, with sound test design and clear decision rules
• Build and maintain event tracking, analytics, and dashboards, and write your own queries to get answers
• Measure true incrementality through holdout, geo, and lift testing rather than relying on platform-reported attribution
• Build a repeatable launch playbook for new cases, including audience targeting, messaging, pacing, and milestone-driven campaigns
• Run paid acquisition across social, search, and emerging channels with disciplined budget management and blended CAC targets
• Own email, SMS, and community programs that convert first-time backers into repeat supporters
• Build AI-powered workflows for creative production, segmentation, personalization, and research, and document them so the team can use them
• Grow organic reach through SEO, AI search visibility, partnerships, creators, and earned-media tie-ins
• Partner with attorneys to make sure every public claim about a case is accurate and appropriately framed
• Report growth metrics, experiment results, and recommendations to leadership and the board

Qualifications

• We prioritize demonstrated outcomes. Strong candidates will be able to show:
• Experiments they designed and ran, with the baseline, the change, the result, and what they did next, including at least one that failed
• AI workflows they personally built, what they replaced, and the measurable effect
• How they determined whether a channel was actually driving growth or just getting credit for it
• Measurable improvements in conversion, retention, or repeat purchase or donation that they owned directly
• Campaigns that made a complex or unfamiliar product easy to understand and act on
• In addition:
• 4–7 years of experience in growth, performance, or lifecycle marketing, with hands-on ownership of results
• Strong analytical skills, including SQL, analytics platforms, and experiment design
• Experience running paid acquisition and lifecycle programs at meaningful scale
• Working knowledge of modern measurement, including incrementality testing and blended CAC
• Sharp copywriting and creative instincts, and the judgment to know what not to say
• Ability to work independently on a remote team without dedicated analysts or designers
• Experience in a fast-moving, founder-led organization
• Experience at a consumer subscription, marketplace, crowdfunding, or donation platform is a plus
• Experience in mission-driven, advocacy, or regulated categories is a plus

Required Skills

• 4–7 years of experience in growth, performance, or lifecycle marketing, with hands-on ownership of results
• Strong analytical skills, including SQL, analytics platforms, and experiment design
• Experience running paid acquisition and lifecycle programs at meaningful scale
• Working knowledge of modern measurement, including incrementality testing and blended CAC
• Sharp copywriting and creative instincts, and the judgment to know what not to say
• Ability to work independently on a remote team without dedicated analysts or designers
• Experience in a fast-moving, founder-led organization

Preferred Skills

• Experience at a consumer subscription, marketplace, crowdfunding, or donation platform is a plus
• Experience in mission-driven, advocacy, or regulated categories is a plus

Pay range and compensation package

• This position is fully remote within the United States, with occasional travel for staff meetings, campaign launches, or conferences.
• Salary range: $200-$250k
• Benefits: Health, dental, and vision insurance; a 401(k); paid time off; parental leave; and professional development support.

Equal Opportunity Statement

WHEN Justice is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.