Sales Manager

Share our passion. Help fuel our amazing growth!

Anytime Fitness is seeking a highly motivated individual with a passion for helping others improve their lives through health and fitness. Industry experience is a plus, and first-rate people skills and a self-motivated work ethic are essential! Work in a fun, upbeat atmosphere where every day is different and you get the opportunity to help people live healthier lives.

A perfect applicant will be available for flexible hours, be a strong team leader, have a passion for health and fitness, and most importantly, be a great representative of our brand! To be considered for this position, you must be a high-energy self-starter, have an extroverted personality, be a good motivator/coach, and enjoy sales, marketing, building great culture in the club, and genuinely care about helping others. Club Directors are responsible for managing day to day tasks, welcoming guests and members to the gym, selling memberships and training services, and leading staff to work as a cohesive unit. This role requires a considerable amount of self-motivation, leadership skills, ability to collaborate and communicate, and ability to influence others in a positive way.

Important: This is a sales position that requires hard work, grit, and the ability to persevere through challenges. If you are uncomfortable with sales or calling complete strangers on the phone and asking them to stop in for a club tour, this is not the position or industry for you.

Day-to-Day Responsibilities:

Membership & Personal Training Sales —

Membership and training sales - a large component of the Sales Manager role is centered around membership and training sales. Managers must qualify, inform, inspire, and covert leads to members. We use a proven system that helps our guests overcome their own roadblocks to starting a fitness program. When used correctly, this system doesn't feel like sales at all. Remember, you are hired to inspire.

Personal Training —

Sales Managers can expect to spend 1/3 of their time leading pre-designed workouts in a group setting. This includes energizing and motivating clients throughout the sessions, modifying specific exercises to accommodate various skill levels and ensuring the safety of participants using heart rate monitors and exercise techniques.

Club Promotional Marketing —

When you love your gym, others will too. The Sales Manager establishes relationships with businesses and influencers in the community to promote the brand through B2B marketing. This person also helps coordinate and execute engagement campaigns, national marketing campaigns, and community outreach efforts using assets and operations created by the Anytime Fitness corporate teams. We love the creative "guerilla" type marketing! We do use traditional marketing strategies (television, radio, newspaper, direct mail, etc.), but we really prefer the creative stuff. A good understanding of how to use social media is a plus.

Community Involvement —

We love being a part of the local community—even if it means working on a Saturday. There are countless opportunities to get outside the club and promote our business. We actively participate in the local Chamber of Commerce and community-sponsored events. As a Sales Manager, you would be responsible for representing our brand by developing and building relationships in our community.

Networking / Employee Wellness —

We work with a network of local and national employers and insurance companies that try to encourage their employees to lead healthier lifestyles. Making contacts is the first step—then we try to find a solution that helps everyone.

Team Building —

Effectively leading a team and driving results through motivation and fun is a key component to ensure success in being a Sales Manager. Your core team consists of personal trainers, group trainers, and part time staff. Your job is to train, guide, and inspire all members of your team to foster a trusting, positive environment members and guests want to engage with.

Member Experience —

The most important aspect of all! Does your club rock? Do your members love you? Do they like the environment you create inside the club? Are they inspired to share their experience with friends, family, and coworkers? We pride ourselves on providing top-notch customer service and aim to make each member's and guest's experience exceptional! Do you have this effect on people? Managers must love creating an environment that inspires members and guest to share their positive experiences with friends and family. They deliver top-notch customer service and aim to improve the lives of each person they meet.

Operations - 

Managers must ensure club is a clean, friendly environment. This means you are responsible for maintaining a safe, clean, and well stocked gym at all times and following through on daily club cleaning checklists and maintenance efforts. You must ensure all staff are responsible for observing safety and security procedures, and that all equipment are functioning and operational.

Staffed Hours:

To best service our members, we have to be available when they need us the most. Therefore, this position does NOT have normal 9-5 hours. Staffed hours vary depending on the day of the week and are subject to change based on season and scheduled events. Must be willing to work Saturdays during peak season months.

Minimum Job Requirements - 

• Must be 18 years or older.


• Bachelors or Associates degree in sales or exercise-related field is highly preferred.


• Personal training and CPR/AED certifications are required. Must possess a personal training certification or be willing to obtain one - we can help with our personal training certification reimbursement program!


• 2-5 years of management and/or personal training experience


• Sales experience preferred - or the willingness to learn how to sell is a must!


• Friendly, outgoing, warm, coachable, the ability to adapt to changes and work in a fast -paced setting


• Available to work flexible hours - we do not have normal 9-5 hours and are staffed on Saturdays during peak season from October - March


• Self-Motivated and ability to motivate others, self-starter, with ability work independently and effectively without constant guidance and supervision


• Excellent communications skills, ability to managing time/schedules, and work well with others as a team


• Positive attitude


• Must be able to safely lift and move up to 50 lbs. and perform duties/responsibilities of working in a gym setting

Benefits -

• Competitive base salary with opportunity to earn monthly sales bonuses


• Opportunity for growth & development within the company.


• Health Benefits - HRA for qualified employees.


• Paid Time Off


• Holiday Pay


• 401K


• Tuition assistance to obtain NASM Personal Training Certification


• Uniforms provided, fitness casual dress code


• Gym membership

Position is full-time. Competitive base salary ranging from $40,000 - $55,000 based on experience, with the opportunity to earn unlimited sales commissions and monthly bonuses. This position reports to the District and Regional Managers.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.