Marketing Director & Launch Specialist
Legal Edge Services Inc
Lead our go-to-market strategy and product launches for a legal technology platform that is redefining estate planning automation. This role combines strategic marketing leadership with hands-on launch execution during our startup phase.
Responsibilities
- Develop and execute comprehensive go-to-market strategies for the FTL Platform
- Lead product launches from positioning to post-launch optimization
- Build and manage marketing infrastructure (CRM, analytics, attribution)
- Create messaging frameworks that resonate with estate planning attorneys
- Establish partnerships with legal industry associations
- Track and optimize key metrics: CAC, conversion rates, pipeline velocity
Requirements
- 7+ years of B2B SaaS marketing experience, preferably in legal tech
- Proven track record of successful product launches
- Deep understanding of law firm buying behavior
- Experience building marketing systems from scratch
- Strong analytical skills with marketing analytics tools
- Must be based in Chicago, IL or willing to relocate
Compensation
$120,000 - $150,000
- Salary: $120,000 - $150,000 based on experience
- Equity stake in LegalEdge Innovators (stock options)
- Health insurance - 100% premium coverage for employee
- Flexible PTO (minimum 3 weeks encouraged)
Vacancy posted more than 2 months ago
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