Paid Campaign Manager

Duration: Direct Hire Salary Range: $60K to $70k/annum Job Description We are seeking a results-driven Paid Campaign Manager to lead the strategy, execution, and optimization of high-budget digital advertising campaigns focused on lead generation and conversion performance. This is a hands-on role responsible for managing paid media across multiple channels, analyzing campaign effectiveness, and maximizing return on ad spend through data-driven decision-making. The ideal candidate has a strong background in performance marketing, experience managing substantial advertising budgets, and a proven ability to scale campaigns while improving acquisition efficiency and lead quality. Key Responsibilities Manage and optimize paid media campaigns across digital advertising platforms. Develop and execute lead generation and conversion-focused marketing strategies that drive measurable business results. Monitor and manage large monthly advertising budgets, ensuring accurate pacing, forecasting, and ROI optimization. Analyze campaign performance and optimize key metrics including CPL, CPA, ROAS, CTR, CPM, conversion rates, and lead quality. Conduct ongoing A/B testing of ad creatives, audience targeting, bidding strategies, landing pages, and funnel performance. Implement and maintain accurate campaign tracking, attribution, and reporting using GA4, Google Tag Manager, and CRM integrations. Generate actionable insights through performance analysis and present recommendations to stakeholders. Partner with creative and marketing teams to develop, test, and scale high-performing advertising assets. Identify new growth opportunities, audience segments, channels, and optimization strategies to improve campaign performance. Stay current on industry trends, platform updates, and emerging digital advertising best practices. Qualifications 3–7+ years of experience in Paid Media, Performance Marketing, Growth Marketing, or Digital Advertising. Proven experience managing monthly advertising budgets of $50,000 or more. Hands-on expertise across paid social, paid search, native advertising, and programmatic media channels. Strong experience driving lead generation, customer acquisition, and conversion-focused campaigns. Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), and marketing attribution tools. Advanced analytical skills with the ability to interpret performance data and optimize campaigns accordingly. Experience conducting structured testing and conversion rate optimization initiatives. Strong project management skills with the ability to manage multiple campaigns simultaneously. Self-motivated with the ability to work independently in a fast-paced environment. Experience within political, healthcare, financial services, or highly regulated industries is a plus. Experience with subscription-based marketing funnels, landing page optimization, and CRO methodologies is preferred. Ideal Candidate Profile Performance-focused marketer who thrives on measurable results and continuous optimization. Strong analytical thinker with a data-driven approach to decision-making. Experienced in scaling lead generation campaigns while maintaining efficiency and profitability. Comfortable managing multiple advertising platforms and large campaign budgets. Collaborative team player who can work effectively across marketing, creative, and leadership teams. Passionate about testing, learning, and uncovering new growth opportunities. Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the Canada, Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit to learn more. Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status. #J-18808-Ljbffr Dexian