Director Product Marketing, Commerce

Senior Director Product Marketing, Commerce

Role summary and responsibilities for the Senior Director of Product Marketing — Commerce at Skai. This role leads the go-to-market strategy, positioning and messaging, competitive intelligence, and cross-functional leadership to ensure Skai’s commerce media solutions stand out in a fast-moving market. The Senior Director will partner with Product, Sales, Client Success, and Corporate Marketing to craft narratives that enable teams to win and to deliver measurable value for brands and agencies across retail media, offsite channels, and emerging commerce opportunities. This role reports to the VP Product Marketing & Enablement.

Key Responsibilities

• Go-To-Market Strategy: Lead end-to-end GTM strategy for commerce media products from market analysis to launch to post-launch adoption; partner with Product Management to align roadmaps with market opportunities and client needs; build integrated launch plans that drive revenue and position Skai as a leader, optimizing plans based on market feedback and data.
• Positioning & Messaging: Own and refine positioning for Skai’s commerce media solutions to differentiate from competitors; develop messaging frameworks for brands, agencies, and partners from executive to practitioner levels; ensure consistent storytelling across customer touchpoints.
• Competitive & Market Insights: Lead competitive intelligence to identify market shifts, threats, and opportunities; translate industry trends and customer research into actionable recommendations that shape GTM priorities, sales plays, and product direction.
• Cross-Functional Leadership: Serve as commerce media subject matter expert; collaborate with Sales Enablement to build tools, pitch materials, and training; inform product strategy based on adoption and market feedback; coordinate with Corporate Marketing on thought leadership, events, and demand generation; align teams for cohesive launches and campaigns.

Position Requirements

• 10+ years in product marketing, with at least 5 years focused on retail or commerce media
• Proven track record of leading successful GTM strategies for enterprise SaaS solutions
• Deep understanding of retail media, display, social commerce, and omnichannel advertising
• Exceptional communication and storytelling skills, with ability to translate technical concepts into business value
• Strong leadership skills with experience influencing cross-functional stakeholders and executive teams
• Analytics mindset, able to leverage market and performance data to drive strategy
• Comfortable operating in a high-growth, fast-paced environment

We are hybrid for the long term, with a mix of home and office work (three days in office per week). The annual salary range for this position is $150,000–$165,000, with eligibility for additional quarterly bonus compensation through Skai’s incentive plans. Details provided during recruitment.

Equal Opportunity Employer

Skai, Inc. is an Equal Opportunity Employer. We value a diverse, equitable, and inclusive workplace. Applicants shall not be discriminated against for race, religion, sex, national origin, ethnicity, age, disability, or other protected status. We encourage applicants from women, people of color, and LGBTQ+ communities, and we comply with applicable laws including SF Equal Opportunity requirements. Reasonable accommodations will be provided for qualified disabled applicants during the application process. Skai is an E-Verify employer.