Senior Manager Marketing, Lifecycle Value Lab

Senior Manager Marketing, Lifecycle Value Lab

This role is a high-impact marketing leadership opportunity focused on driving innovation, experimentation, and lifecycle value creation across a portfolio of healthcare brands. The Senior Manager Marketing, Lifecycle Value Lab plays a key role in designing and executing omnichannel marketing strategies that enhance customer engagement, improve brand performance, and accelerate business growth. Operating within a test-and-learn environment, this position partners closely with analytics, medical, media, and access teams to translate insights into scalable marketing initiatives. The role combines strategic planning with hands-on execution, including campaign development, performance measurement, and experimentation design. It is ideal for a marketing professional who thrives in complex, matrixed environments and is passionate about data-driven innovation. The position also supports the evolution of new marketing technologies and operating models to improve efficiency and impact across the organization.

Accountabilities:

• Develop and execute strategic marketing plans and omnichannel campaigns to support brand growth, customer engagement, and lifecycle value optimization across assigned portfolios.
• Lead the design, execution, and measurement of marketing experiments, including hypothesis development, KPI tracking, and performance analysis to generate actionable insights.
• Partner with cross-functional teams including analytics, media, patient support, medical, and access to ensure integrated, compliant, and high-impact marketing initiatives.
• Manage external agencies and vendors to ensure high-quality delivery of campaigns, efficient execution, and alignment with timelines and budgets.
• Build dashboards and performance measurement frameworks to evaluate marketing effectiveness and support data-driven decision-making.
• Translate complex data, market insights, and experiment outcomes into clear recommendations for optimization and scaling across brands.
• Support marketing operations by piloting new tools, technologies, and agile ways of working to improve efficiency and effectiveness.

Requirements:

• Bachelor's degree with 6+ years of marketing or commercial experience in a marketing or sales environment (advanced degrees with fewer years also considered).
• 5+ years of marketing experience, preferably in biotech, pharmaceutical, or healthcare industries.
• Proven experience in omnichannel marketing, digital campaigns, customer engagement programs, or non-personal promotion strategies.
• Strong analytical skills with experience developing KPI dashboards, performance reports, and data-driven marketing strategies.
• Experience working with experimentation frameworks, test-and-learn approaches, or agile marketing methodologies.
• Strong project management skills with the ability to manage multiple priorities, timelines, agencies, and budgets.
• Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders in a matrixed environment.
• Experience collaborating with external partners such as agencies, media vendors, or analytics teams.
• Strong understanding of marketing performance data, customer insights, and lifecycle management principles.

Benefits:

• Competitive salary range: $149,349 – $202,060 annually, based on experience and qualifications.
• Comprehensive benefits including medical, dental, vision, life, and disability coverage.
• Retirement and savings plans with company contributions and financial wellness support.
• Annual performance bonus and long-term stock incentive programs (eligibility-based).
• Flexible work models supporting work-life balance where applicable.
• Generous paid time off and award-winning leave policies.
• Career development opportunities within a global, innovation-driven organization.
• Inclusive and collaborative culture focused on growth, experimentation, and impact.