Digital Marketing Specialist

About Us Just before nine-year-old Mitch passed away from bone cancer, he made his father pinky swear promise to always help kids with cancer even after he was gone. Inspired by that promise, Pinky Swear Foundation was founded in 2003, with a mission of helping kids with cancer and their families with financial support. We know our people are our greatest strength, and our culture is what sets us apart. Every team member plays a vital role in advancing our mission and makes an impact on the families we serve. In that spirit, we are committed to creating a safe, inclusive, and welcoming community for all. We believe that just and fair inclusion creates a community for those impacted by childhood cancer, and our values of compassion, collaboration, and celebration guide everything we do. Position Summary The Digital Marketing Specialist supports Pinky Swear Foundation's marketing efforts by executing day-to-day marketing activities that increase awareness, engage supporters, and grow the organization's digital audiences and community reach. This role is responsible for social media, media relations, digital advertising execution, community outreach, and marketing support. Key Responsibilities Social Media (50%) Create, schedule, and publish engaging content. Write captions and engage with followers. Capture photos and videos at events and community activities. Create short-form videos. Monitor performance and recommend improvements. Stay current on digital marketing and social media trends. Media & Public Relations (20%) Write press releases. Pitch stories to local, regional, and national media. Coordinate interviews and media requests. Maintain media lists and track media coverage. Digital Advertising (10%) Execute paid digital advertising campaigns in collaboration with marketing and development teams. Build and launch social media advertisements and boosted content. Monitor campaign performance and recommend optimizations. Coordinate with external marketing partners as needed. Community Outreach (10%) Build relationships with Pinky Swear's online community by engaging with supporters, partners, and followers across social media platforms. Stay current on creators and emerging opportunities. Identify and cultivate grassroots digital partnerships with individuals, businesses, organizations, schools, influencers, and community groups. Recommend and execute collaborative campaigns that expand awareness and grow Pinky Swear's reach. Marketing Administration (10%) Update website content and marketing materials as needed. Maintain marketing calendars and digital assets in collaboration with Marketing Manager. Support marketing projects, events, reporting, and other administrative tasks as needed. Required Education and Experience Bachelor's degree in marketing, communications, public relations, or a related field preferred. 2+ years of marketing or communications experience. Highly collaborative, creative, curious, energetic, and self-directed with demonstrated ability to work as part of a team. Must love social media. Willingness to support in-office activities and events as needed. Commitment to Pinky Swear Foundation’s mission, vision, and values. Preferred experience with Meta Business Suite, LinkedIn, TikTok, YouTube, Canva, HubSpot, Google Analytics, Google Ads, and Microsoft Office Suite. Physical Demands and Work Environment This position embraces a flexible work environment that includes in-office work at least two days per week, Monday-Friday, at our office in Edina, MN. To successfully perform the essential functions of this position, the physical demands described are representative of those that must be met by the employee including: Remaining in a stationary position, often standing or sitting for prolonged periods. Repeating motions that may include the wrists, hands, and/or fingers. Light work that includes moving objects up to 20 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. Note: This description in no way implies these are the only duties to be performed by the employee. Pinky Swear Foundation retains the right to change or assign other duties to this position. Benefits Generous PTO, paid holidays which include floating holidays, and parental leave. Comprehensive benefits including medical, dental, and a flexible spending account. Life insurance, short- and long-term disability insurance. Professional development allowance and cell phone stipend. Simple IRA contribution with up to 3% match of employee salary deferrals for part-time and full-time staff. Pay Range Starting salary $50,000-$55,000, commensurate with experience and qualifications. #J-18808-Ljbffr