Regional Sales Manager

Job Title

Manages sales for the Petersen Industries product line, trains contractors and municipal customers on product features and benefits, and supports dealer sales with product knowledge. Develops forecasts, recommends inventory levels, sets delivery schedules and order frequencies, and drives regional sales growth.

Working conditions vary by location, including manufacturing floors and offices. Frequent on-site equipment demonstrations are required. A flexible schedule with availability for days, nights, overtime, and weekends is necessary. Travel to customer sites and trade shows is necessary.

Capable of frequently climbing on equipment and lifting to 50 pounds to effectively perform on-site equipment demonstrations.

Duties and responsibilities include delivering training, guidance, and sales strategies to help dealers, direct clients, and municipal customers achieve their sales targets. Must be willing to travel to or reside within the assigned territory. Collaborates with the Director of Sales and Marketing to resolve issues, determine product availability, and discuss new product ideas. Recommends appropriate inventory levels. Utilizes planning skills and product knowledge to forecast both long-term and short-term product sales. Leverages media, digital marketing, and various databases to identify new opportunities. Conducts performance evaluations for municipal and dealer sales teams, provides constructive feedback, and assists with their development. Trains new customers on product, current programs, company, and departmental goals, and other relevant topics; also provides ongoing training for current dealer sales teams. Prepares sales reports detailing volume, margins, and competitive analysis. Informs management about significant sales developments that impact market position. Develops budgets including volume, margins, and competitive analysis. Advises dealers regarding established territories, quotas, and goals, and coordinates this information with the sales force. Attends trade shows and demonstrates as well as promotes company products. Creates and maintains a database of all contacts and clients within the assigned CRM system. Plans and leads territory customer sales meetings. Develops the territory budget, plans expenditures, and ensures adherence to budget guidelines.

Knowledge, skills, and abilities include strong leadership, organization, and communication skills at all levels, including with customers and stakeholders. Skilled in problem-solving, motivating teams, and building high-performing groups. Highly organized and effective negotiator, with strong verbal and written communication. Self-motivated, able to plan and prioritize for self and team. Proficient with computers and spreadsheets. Willing to travel often, attend trade shows, and maintain an insurable driving record.

Qualifications include a bachelor's degree or equivalent experience. Minimum 4 years previous sales experience, preferably in an industrial/municipal/contractor market, with increasing areas/levels of responsibility.