SEO & AI Search Specialist

Role Description

Infosys BPM is seeking a highly skilled and experienced SEO & AI Search Specialist for a contract position. This role is crucial for enhancing our online visibility and ensuring our content ranks effectively in both traditional organic search and emerging AI-powered search experiences across various solution areas. The ideal candidate will be a strategic thinker with a deep understanding of SEO principles and a forward-looking perspective on AI search capabilities.

Key Responsibilities

• Keyword and Prompt Research: Conduct comprehensive keyword research for organic search and develop effective prompts for AI search engines, identifying opportunities to improve content discoverability.
• Search Strategy Development: Define and refine overarching SEO and AI search strategies aligned with business objectives and target audiences for specific solution areas.
• Content Review and Optimization: Audit existing content and review new content for adherence to SEO and AI search best practices, providing actionable recommendations for improvement.
• Metrics and Analytics: Track, analyze, and report on key SEO and AI search performance metrics, including rankings, traffic, engagement, and conversion rates along with key mentions, citations, sentiment and SOV with LLM’s.
• Content Recommendations: Propose specific edits to existing web pages and recommend the creation of new content to enhance organic search rankings and AI search visibility and citations.
• Citation Management: Oversee and manage citations and online listings to ensure accuracy and consistency across platforms.
• Stakeholder Collaboration: Work closely with multiple internal stakeholders, including marketing, product, and content teams, to integrate SEO and AI search strategies into their initiatives.
• Task Management and Workflow: Assign tasks to team members, review draft content, and manage the content production pipeline to ensure timely delivery and publication.
• Workstream Management: Effectively manage numerous concurrent workstreams, prioritizing tasks and ensuring all project deadlines are met.

Qualifications

• High School Diploma or GED Equivalent
• Minimum 6 years of experience related to the job description.

Preferred Qualifications

• Proven expertise in Search Engine Optimization (SEO) with a strong understanding of current algorithms and best practices.
• Demonstrated experience with AI-driven search technologies and their impact on content visibility.
• Proficiency in conducting in-depth keyword research and understanding search intent.
• Experience in developing and implementing successful SEO and AI Search strategies.
• Ability to analyze complex data sets and translate them into actionable insights.
• Excellent written and verbal communication skills, with the ability to clearly articulate recommendations to diverse audiences.
• Strong project management skills, with a track record of managing multiple projects simultaneously.
• Experience working with content management systems (CMS) and SEO tools (e.g., Brightedge, SEMrush, Ahrefs, Google Analytics, Google Search Console).
• Familiarity with AI prompt engineering principles is a plus.

Company Description

Infosys BPM Limited, a wholly owned subsidiary of Infosys Limited (NYSE: INFY), provides end-to-end transformative business process management (BPM) services for its clients across the globe. The company’s integrated IT and BPM solutions approach enables it to unlock business value across industries and service lines, and address business challenges for its clients.

• Utilizing innovative business excellence frameworks, ongoing productivity improvements, process reengineering, automation, and cutting-edge technology platforms.
• Infosys BPM has 44 delivery centers in 16 countries spread across 5 continents, with 59,443 employees from 108 nationalities, as of March, 2025.
• The company has been consistently ranked among the leading BPM companies globally and has received over 60 awards and recognitions in the last 5 years.
• Infosys BPM also has very robust people practices, as substantiated by the various HR-specific awards it has won over the years.
• The company has consistently been ranked among the top employers of choice, based on its industry leading HR best practices.