Marketing Communications Specialist

Company Description As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all. As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation. Innovation continuously guides our work and guarantees the excellence of our solutions. We are present in 58 countries, with eight production sites and 17 R&D centers. We are deeply committed to the well-being of our 7,000 employees, we promote their sustainable employability by promoting internal mobility and developing their skills. We foster diversity and inclusion by building on our strong corporate culture. SOMFY® is the leading global manufacturer of strong, quiet motors with electronic and app controls for interior window coverings and exterior solar protections. Over 270 million users worldwide enjoy the more than 170 million motors produced by Somfy. During the past 50 years, Somfy engineers have designed products for both the commercial and residential markets to motorize window coverings such as interior shades, wood blinds, draperies, awnings, rolling shutters, exterior solar screens and projection screens. Somfy motorization systems are easily integrated with security, HVAC and lighting systems providing total home or building automation. Job Description We are seeking a highly motivated and creative marketing professional to fill the role of Marketing Communications Specialist. This position will focus on creating and executing a digital content strategy across digital mediums (email, socials, website, etc.) to increase brand visibility and support awareness and lead generation efforts. The person in this position is specifically charged with managing segmented email marketing audiences and communicating the appropriate messages to the right audience in a timely manner. In addition, this role owns the continued growth of Somfy's multi-brand organic social media presence in North America. Content Strategy: Collaborate with various internal teams to develop and implement a content and email marketing strategy that aligns with broader company objectives Content Creation: Own social media, email, video, and web content creation for B2B and B2C audiences. A/B Testing: Conduct tests to optimize subject lines, body text, design, calls to action, etc. in order to improve open rates, click-through rates, conversions, and engagement. Segmentation: Create and manage segmented email lists to deliver targeted messages to specific B2B and B2C customer audiences, ensuring relevant, personalized, and timely content Automation: Develop, maintain, and improve automated email workflows, drip campaigns, and trigger-based emails to engage customers throughout their journey Data Analysis: Monitor email and social media performance, analyze metrics, and provide actionable insights to optimize for better results. Visibility: Curate a shareable content calendar for your emails, social posts, blog posts, press releases, and PR articles so there is visibility and room for collaboration across[KJ1] the organization Develop Social Media Presence: Curate social media content for B2B and B2C audiences, enhance engagement across Instagram, Facebook, LinkedIn, X (Twitter), and YouTube, and monitor brand sentiment. Website: Write and/or edit webpage and blog content for B2C and B2B sites Consistency: Ensure cohesive messaging and consistent brand voice across all channels. Public Relations: Manage and work with external digital marketing and/or PR agencies as needed. Qualifications Bachelor's degree (or equivalent) in Marketing, Communications, Journalism, Public Relations, or a related field. 3-6 years of experience in digital marketing with a strong emphasis on content creation. Proven experience crafting both long- and short-form content for diverse platforms, including email, social media, websites, and blogs, catering to B2C and B2B audiences. Skilled in writing and reviewing content with a keen eye for consistency with company strategy, brand voice, and tone. Experience crafting and adapting content for various audiences across Facebook, Instagram, Pinterest, X (Twitter), LinkedIn, YouTube, and TikTok. Capable of developing and executing email and social media content strategies that align with company objectives, team goals, and key performance indicators (KPIs). Experience developing and executing email marketing automation strategies to nurture leads, engage audiences, and drive conversions. Proficiency in setting up automated email workflows, drip campaigns, and trigger-based messaging using tools like MailChimp, Marketo, or Marketing Cloud Proficient in organic media best practices with a foundational understanding of paid media. Experience creating, managing, and maintaining a comprehensive content calendar for social media, email campaigns, and ongoing marketing initiatives. Strong project management skills with the ability to handle multiple tasks efficiently. Skilled in planning and executing campaigns focused on brand awareness, demand generation, and customer nurturing. Proficient in using social media management and analytics tools such as HootSuite, Sprout Social, or FaceLift for scheduling, performance tracking, and content optimization. Experienced in conducting A/B testing, analyzing results, and providing data-driven recommendations. Knowledgeable in e-reputation management, community engagement, and social listening tools like Meltwater or TalkWalker. Comfortable responding to social media interactions and escalating issues when necessary. Adept at using data insights to shape content strategies, analyze website traffic and user behavior, and measure campaign effectiveness. Strategic thinker who asks the right questions, drives initiatives forward, and problem-solves effectively. Proactive, solution-driven, and adaptable, with the ability to work independently or collaboratively across teams. Skilled in managing relationships with external vendors and agencies, including PR firms and consultants. SEO knowledge and expertise are a plus. Basic graphic design skills or a strong design sensibility; experience with Canva is a plus. Outstanding written and verbal communication skills Positive and forward-thinking attitude with growth mindset and desire to learn Ability to multitask and organize/execute multiple high-priority projects simultaneously Self-motivated with a high level of creativity and a sense of urgency Attention to detail and organizational skills, including time management and prioritization Comfortable presenting ideas to your team or key stakeholders Additional Information Office setting with minimal to zero travel. Typical hours are 8 am-5 pm, Monday through Friday. Hybrid of remote (work from home) and in-office environment. 5 days in office may be requested based upon business needs. We offer a competitive salary commensurate with experience. Full corporate benefits package, including health, life, and disability. 401K contribution with generous match. All your information will be kept confidential according to EEO guidelines. The protection of our candidates' personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system, and not by email or postal. SOMFY Group