Senior Analyst, E-commerce Optimization & Insights

Senior Analyst, E-commerce Optimization & Insights

We are looking for a hands-on Senior Analyst to drive optimization, analytics, and actionable insights across the eCommerce business. This role will partner closely with the E-commerce team to identify opportunities, diagnose performance trends, improve the customer journey, and translate data into clear recommendations that drive conversion, revenue, margin, retention, and customer value.

This person will own experimentation strategy and execution across key eCommerce and digital experience surfaces, including onsite experience, merchandising, conversion funnel, personalization, and customer journey optimization. The role is responsible for building strong measurement frameworks and dashboards, designing rigorous tests, analyzing performance, and ensuring insights turn into meaningful business action.

The Senior Analyst will work closely with E-commerce, Product, UX, Technology, CRM, Performance Marketing, and Data Engineering to ensure business questions are clearly defined, data is properly instrumented, tests are statistically sound, and insights are communicated in a way that drives decisions. CRM, Email, and lifecycle program ownership will remain with the CRM team, while this role will support cross-functional measurement where those programs intersect with eCommerce behavior, personalization, and customer journey outcomes.

Essential Duties & Responsibilities

• E-commerce analytics and optimization
• Experimentation strategy and execution
• Onsite and digital experience insights
• Personalization
• Measurement, reporting, and storytelling

Essential Qualifications

• Minimum 4 years of experience in analytics, digital optimization, experimentation, growth, marketing measurement, or related fields. Luxury retail and eCommerce experience preferred.
• Strong SQL skills in Snowflake, BigQuery, Redshift, or similar. Comfortable working with behavioral, transactional, customer, and marketing datasets.
• Experience turning ambiguous business questions into structured analyses, clear insights, and actionable recommendations.
• Strong knowledge of experimentation and measurement fundamentals, including A/B testing, holdouts, incrementality, power, bias, and confounders.
• Comfortable owning projects end-to-end in a fast-moving, cross-functional stakeholder environment.
• Experience with onsite testing and personalization platforms such as Optimizely, Adobe Target, AB Tasty, Dynamic Yield, or similar.
• Experience with web analytics tools such as GA4, Adobe Analytics, Looker, Sigma, Tableau, or similar.
• Experience partnering directly with E-commerce, Product, UX, CRM, Performance Marketing, or Data Engineering teams.

Location

New York, NY (TriBeca), Hybrid Monday-Friday

Travel

None required

Estimated Base Salary: $120,000-140,000

Base pay is one component of David Yurman's total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees' backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).