Director of Brand Marketing (Irvington)

Director of Brand Marketing

Location: Irvington, NY

Schedule: Full-time, Monday–Friday, 9:00 a.m.–5:30 p.m.

Work Model: Four days in office, one day remote

About Electric Picks

Electric Picks is a rapidly growing jewelry brand known for trend-forward styles, meaningful storytelling, and a lifetime guarantee. We’re entering an exciting new chapter and looking for a Director of Brand Marketing who can help define what the brand becomes next.

This is a rare opportunity to shape the future of an established brand with significant momentum. You’ll work closely with our Head of Marketing, Founder, and Senior Art Director to translate our vision into campaigns, collaborations, cultural moments, and consumer experiences that grow both brand affinity and the business.

The Opportunity

The Director of Brand Marketing, will lead how Electric Picks shows up in the world.

You’ll set the strategic direction while remaining close to the work—from developing campaign concepts and go-to-market plans to building partnerships, creating real-world experiences, and shaping our social presence.

This is a unique opportunity for someone who is looking build the next big lifestyle brand. If you have strong ideas, commercial instincts, and the ability to turn vision into action this role is for you.

What You’ll Own

Shape the Brand

• Partner with the Head of Marketing and Senior Art Director to define and evolve the Electric Picks brand strategy.
• Translate company priorities into integrated marketing plans that build awareness, attract new customers, and drive revenue.
• Identify opportunities to increase cultural relevance through positioning, storytelling, partnerships, activations, and community.
• Bring consumer insights, cultural trends, and competitive intelligence into the brand’s decision-making.
• Champion bold, thoughtful ideas that deepen the relationship between Electric Picks and its customers.

Lead Campaigns and Product Launches

• Develop campaign narratives, messaging frameworks, creative briefs, and go-to-market strategies.
• Own the master marketing calendar, aligning product launches, brand campaigns, collaborations, and channel priorities.
• Partner with the Senior Art Director to bring cohesive campaign ideas to life across every consumer touchpoint.
• Create compelling messaging for launches, core products, and evergreen brand stories.
• Lead integrated campaign planning across eCommerce, Social, CRM, PR, Wholesale, and Paid Media.
• Ensure every campaign has clear objectives, channel roles, timelines, and measures of success.

Create Cultural Moments

• Lead experiential events, community activations, influencer trips, OOH, partnerships, and other real-world brand experiences.
• Partner with the Founder to identify and develop talent, brand, and cultural collaborations.
• Build a strategic pipeline of UGC and commissioned content that supports both organic storytelling and paid acquisition.
• Find new ways for Electric Picks to participate in culture and connect meaningfully with its community.

Lead the Team and the Work

• Manage, mentor, and develop members of the Brand Marketing and Social teams.
• Shape the brand’s social presence so that every touchpoint reflects a consistent voice, point of view, and personality.
• Serve as the central marketing partner across Creative, Growth, eCommerce, PR, Product, and Wholesale.
• Establish clear priorities, ownership, and expectations across the team.
• Build scalable workflows and planning tools that improve clarity, accountability, and execution.
• Foster a culture of collaboration, curiosity, high standards, and strong follow-through.

What You’ll Bring

• 6+ years of brand marketing experience, ideally within fashion, jewelry, beauty, lifestyle, luxury, or another consumer-led category.
• A track record of developing integrated campaigns that increased awareness, created demand, and supported business growth.
• Strong instincts for storytelling, culture, partnerships, events, community, and consumer behavior.
• Experience translating business priorities into cohesive omnichannel marketing plans.
• The ability to move comfortably between strategy, creative development, planning, and hands-on execution.
• Strong cross-functional leadership skills and experience partnering with Creative, Growth, Digital, PR, Product, and Commercial teams.
• Experience managing and developing high-performing team members.
• Excellent communication, organization, and stakeholder-management skills.
• Commercial fluency and the ability to balance creative ambition with budgets, timelines, and measurable results.

You’ll Thrive Here If You Are

• A brand builder who is excited by the opportunity to help define the next chapter of a growing company.
• A strategic operator who can see the big picture and translate it into a clear, actionable plan.
• A creative thinker with strong taste, cultural curiosity, and a distinct point of view.
• A hands-on leader who is willing to jump into the work and help move it forward.
• A natural owner who identifies opportunities, solves problems, and creates momentum.
• A clear and thoughtful communicator who brings people together around a shared vision.
• A low-ego, high-EQ collaborator who knows when to lead, support, and execute.
• A mentor who raises the quality of thinking and execution across the team.

Why Electric Picks

You’ll join Electric Picks at a pivotal moment, with the opportunity to influence the brand’s long-term vision while making an immediate impact. You’ll work closely with senior leadership, lead high-visibility initiatives, and help build the campaigns, experiences, team, and operating foundation that support our next stage of growth.