Marketing Enablement Lead

Marketing Enablement Lead

Locations by preference: 1. Most preferred Pittsburgh, PA, 15222 2. Second preferred Cleveland, OH, 44114 or Philadelphia, PA, 19103 or Houston, TX, 77056 or Birmingham, AL, 35233 Work arrangement: 5 days onsite Pay rate: $40 to 50/hr. on W2 only Length of assignment: 3 months contract to hire Function of the group: The team provides business and technical requirements to other parts of the audience list team that supports one to one direct marketing. Managers team is upstream in the process from other teams in that they are setting up the teams for their work. We work with the gross marketing and other partners to define the business requirements for those audiences. We take something they want and turn it into something technical for the other teams and giving directions and pieces together to use. Initiatives/projects: Focused on defining audience targeting requirements for client's next best action decision engine which is built leveraging Pega CDH. Industry background: Banking/finance preferred. Role/responsibilities: The marketing enablement lead serves as an advisor to key stakeholders who are responsible for one-to-one marketing campaign strategy and delivery. This role is responsible for translating complex audience targeting needs into scalable data solutions and business technical designs, ensuring marketing initiatives are executed accurately, efficiently, and on schedule. This is mostly focused on defining audience targeting requirements for client's next best action decision engine which is built leveraging Pega CDH. The successful candidate will provide strategic consultation on audience development, data requirements, and delivery planning while driving alignment across business and technology partners to support effective marketing campaigns and customer engagement strategies. Key role responsibilities: strategic marketing consultation. Partner with marketing strategy to understand complex audience targeting requirements and campaign objectives. Establish clear delivery timelines, recommend key milestones, and provide guidance on audience readiness to support successful marketing treatment execution. Serve as a trusted advisor to business stakeholders, ensuring alignment between marketing goals, operational capabilities, and data availability. Audience requirements & technical translation. Consult with business partners to gather, evaluate, and document audience business requirements. Translate business needs into clear, actionable technical requirements for technology and product owner partners. Develop and support technical designs for marketing campaign audience creation across targeted audience lists and marketing decisioning platform. Ensure audience solutions support accurate targeting, execution, compliance, and performance measurement. Cross-functional leadership. Act as a central point of coordination between marketing, operations, product, and technology teams. Identify risks, dependencies, and potential impacts to campaign execution and proactively recommend solutions. Support continuous improvement efforts related to audience creation processes, data utilization, and campaign delivery. Skills required: 1. Experience with customer decisioning / real-time interaction management software such as Pega customer decision hub (CDH), 2. HTML coding proficiency, 3. SQL knowledge, 4. Understanding of a test/QA/production environment structure, 5. Interest in marketing technology, 6. Strong communication and problem-solving skills. Must have skills (5-7 years of experience): 1. Experience with customer decisioning / real-time interaction management software such as Pega customer decision hub (CDH), 2. Marketing technology interest, 3. Quality assurance - understanding of a test/QA/production environment structure, 4. Rules engine, 5. SQL Flex skills: HTML coding proficiency Education: Requires a university / college degree, with 5+ years of industry-relevant experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience may be considered. Interview process: 1, possibly 2 interviews. Process still to be determined. Shortlisting stack ranking (order of preference): 1. Must have skills 2. Former client experience and location 3. Rate