Group Media Director, B2B

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. #LI-MM1

A day in the life:

The Group Media Director is responsible for leading a portfolio of high-value paid media accounts, driving performance, strategy, and growth across multiple channels and clients. This role owns the day-to-day excellence of paid media delivery within the B2B division while ensuring strategies are aligned to client business outcomes and Power Digital’s performance standards.

Reporting into divisional leadership with a dotted line to the Head of Paid Media, this role acts as a critical bridge between executive strategy and execution—translating high-level vision into scalable, high-impact B2B media programs.

This leader manages and develops a team of media directors and buyers, ensuring pipeline contribution is predictable, optimized, and continuously improving. They are accountable for both client outcomes and team performance, with a strong focus on retention, expansion, and operational excellence.

This is a senior role requiring strong B2B performance marketing expertise, client leadership, team development, and operational rigor.

Key Responsibilities

Paid Media Strategy & Performance

• Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets..
• Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.
• Ensure consistent application of best practices in:
  • Account structure and optimization
  • Testing frameworks, multi-touch attribution and incrementality
  • Creative and content feedback loops in partnership with Creative teams
  • Measurement and reporting rigor, including account-based measurement approaches
• Serve as the strategic escalation point for complex performance challenges.

Client Leadership & Growth

• Act as the senior strategic lead for key/pillar client relationships.
• Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients.
• Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification.
• Partner with Sales and Strategy teams to support new business pitches and growth opportunities.
• Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact.

Team Leadership & Development

• Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability.
• Own resource planning, team structure, and client allocation to ensure the right people are in the right roles.
• Coach and develop direct reports, including performance management, career growth, and skill development.
• Elevate team capabilities across:
  • B2B platform expertise
  • Data analysis and pipeline storytelling
  • Strategic thinking and client communication
• Serve as the escalation point for team and client challenges.

Media Growth & Commercial Impact

• Own growth of managed media dollars across your portfolio through retention and expansion.
• Ensure strategies balance performance, efficiency, and client profitability.
• Partner with divisional and finance leadership to manage contribution margin, resourcing, and account health.
• Identify and address risks related to performance, client satisfaction, or profitability.

Operating Discipline & Execution Excellence

• Ensure all accounts meet Power Digital standards for execution, pacing, and deliverables.
• Drive adoption of tools, platforms, and processes that improve efficiency and B2B performance.
• Maintain strong operating rhythms including:
  • Regular pipeline and performance reviews
  • Testing roadmaps and prioritization
  • Clear reporting and insights delivery
• Ensure SLA adherence and high-quality execution across all accounts.

Innovation & Capability Development

• Stay current on platform updates, emerging B2B channels, and industry trends.
• Partner with the Head of Paid and broader leadership to test new strategies, tools, and technologies--including ABM intent data platforms and predictive lead scoring..
• Contribute to development of internal POVs, playbooks, and best practices specific to B2B paid media.
• Drive adoption of advanced capabilities including automation, AI-assisted buying, and improved measurement approaches.

Role Requirements

• 8–10+ years in paid media, B2B performance marketing, or media leadership roles.
• Proven experience managing multi-channel B2B paid media strategies across a portfolio of clients.
• Experience overseeing significant monthly media budgets ($200K–$1M+ per client preferred).
• Strong leadership experience managing and developing high-performing teams.
• Deep expertise across major B2B paid media platforms (Google, LinkedIn, Programmatic; others a plus).
• Strong understanding of full-funnel strategy, including demand generation, pipeline acceleration and measurement across long sales cycles.
• Experience translating platform performance into business outcomes (revenue, pipeline, LTV).
• Strong client-facing and communication skills, with ability to influence senior stakeholders.
• Experience supporting new business pitches and account expansion.
• Data-driven, highly organized, and operationally strong.

Key Performance Indicators (KPIs)

• Client Performance
• Client Retention & Growth (NRR, service expansion, VABO)
• Paid Contribution Margin
• Team Performance & Development (retention, leveling, output quality)
• Testing Velocity & Performance Improvement
• SLA Adherence & Execution Quality

Most Important Things (MITs)

• Paid media performance across accounts consistently drives qualified pipeline.
• Clients view Power Digital as a strategic growth partner, not just an execution vendor.
• Managed media dollars grow through retention and expansion.
• Teams are high-performing, accountable, and continuously developing.
• Accounts are delivered efficiently and profitably without sacrificing quality.

Benefits & Perks:

• Base salary + commission opportunities
• Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one-time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards, including prize money and recognition for outstanding performance
• Opportunities to be involved in company's DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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