Content Creator & Marketing Specialist - Mt Rainier Admin
$24 per hourFull-time
Guest Services
Compensation Amount:
24.00 USD HourlyThe Content Creator & Marketing Specialist is responsible for capturing and producing high-quality visual content that brings the guest experience to life, strengthens brand storytelling, and drives visitation, reservations, dining, and retail engagement. This role blends hands-on content creation with marketing execution across social media, digital platforms, and promotions campaigns. The position is reported to the Park General Manager. Job Description: ESSENTIAL FUNCTIONS
24.00 USD HourlyThe Content Creator & Marketing Specialist is responsible for capturing and producing high-quality visual content that brings the guest experience to life, strengthens brand storytelling, and drives visitation, reservations, dining, and retail engagement. This role blends hands-on content creation with marketing execution across social media, digital platforms, and promotions campaigns. The position is reported to the Park General Manager. Job Description: ESSENTIAL FUNCTIONS
- Capture compelling photos and video content that highlights the full destination experience, including lodging, food & beverage, retail, recreation, landscapes, and guest activities.
- Produce engaging short-form video content (Instagram Reels, Tik Tok, You Tube shorts) optimized for social performance.
- Develop branded story telling series that showcase seasonal offerings, associate expertise, and guest adventures across all lines of business.
- Edit and deliver polished content using industry standard tools.
- Collaborate with the corporate marketing team to maintain consistent brand standards, following General Manager direction adhering to all National Park Service compliance protocols.
- Manage day-to-day content scheduling and publishing across key platforms - Instagram, Facebook, Tik Tok, You Tube, LinkedIn.
- Monitor audience engagement and respond to guest interactions in alignment with brand voice and service expectations.
- Support paid organic marketing efforts that drive bookings, visitation, participation, and retail conversion.
- Partner with Operations teams to promote upcoming events, seasonal packages, interpretive programming, and guest experiences.
- Assist in shaping marketing direction by providing creative input, field-based insights, and performance feedback.
- Build marketing content assets for websites, email campaigns, signage, promotions, and on-site guest communications.
- Ensure all content aligns with both Mt. Rainier Guest Services branch branding, park partner standards and corporate image.
- Capture vendor, community, and partner stories that enhance authenticity and local connection.
- Support guest-facing activations including influencer visits, pop-up experiences, media opportunities, and promotional events.
- High School Diploma/G.E.D. equivalent required; secondary education in a related field is preferred.
- Strong knowledge of content creation tools like Cana and Adobe Creative Suite (Photoshop, Premiere).
- Deep knowledge of how different platforms operate and understanding of interpreting analytics.
- Able to communicate clearly and concisely, both orally and in writing.
- Able to accurately handle confidential and sensitive information.
- Must be service and safety oriented. Must possess a sense of awareness, timelines, urgency, common sense, and have a very strong attention to detail. Strong organization and time management skills are a must.
- Strong level of knowledge and comfort with Windows operating system and MS Office software required.
- Availability for seasonal position (April 2026 - October 2026)
- Lift, carry, and push up to 25 lbs. occasionally.
- Able to sit for long periods up to two hour stretches. Perform repetitive motions like bending, grasping, and typing
- Able to spend long periods on the telephone and working on computer.
- Strong physical ability to hike and move through the park to enable capturing features of the area.
- Read and write work-related documents in English.
- Speech recognition and clarity, including the ability to understand the speech of visitors, co-workers and guests, and the ability to speak clearly in order to be understood by same in English.
- Constantly communicate and receive written and verbal communication with other employees in fast-paced environment.
- Typical office equipment (computers, multi-extension phone system, fax, copiers, scanners, among others), as well as audio visual equipment and lighting necessary for content creation.
Vacancy posted 3 days ago
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