Sr Product Manager, Upstream Marketing

Job Title Sr Product Manager, Upstream Marketing Location & Compensation Santa Clara, CA | Full-Time | $255,051 - $262,702 per year Job Duties Support new product development projects and novel commercial strategies of core technology. Work with the Upstream Marketing Director to guide program direction by engaging with Key Opinion Leaders (KOLs), exploring unmet needs and market opportunities, and collaborating with R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing, and sales teams. Support the commercial organization in rolling out strategic programs. Partner with the Upstream Marketing Director to guide portfolio strategy for core technology new product development programs. Collaborate with R&D, clinical, and commercial to identify potential applications for core technology. Lead market research to understand customer behaviors, identify opportunities, unmet needs, and value market opportunities. Assess competitive and clinical environment to determine appropriate development priorities. Plan advisory boards to facilitate customer focus groups and gather physician feedback. Acquire and analyze feedback from key opinion leaders, customers, third‑party market research, and internal stakeholders to inform product development and develop investment thesis. Communicate customer input to the technical development team. Champion product development activities across multiple internal and external groups by collaborating with and influencing operations, regulatory, clinical, quality, sales, sales training, medical affairs, and other functions. Partner with commercial team to explore new strategic opportunities for core technology. Perform financial modeling and forecasting for new product opportunities. Requirements Bachelor’s degree in Marketing, Product Management, or a related field. Minimum of 4 years of experience in a senior product management role within a medical device or related industry. Experience in professional marketing/product management in a medical device environment. Knowledge of clinical applications, community trends, and segments targeted by assigned products. Experience developing sales strategy for cardiovascular medical devices, including new product launches. Proven ability to partner with cross‑functional teams (R&D, clinical, operations, commercial) to develop potential product applications. Strong marketing management skills, interacting with, selling to, and obtaining input from global customers and partners. Additional Information May require up to 40% domestic and international travel. Application deadline: 8/28/2026. Equal Employment Opportunity Statement Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or any other characteristic protected by federal, state or local law. Johnson & Johnson actively seeks qualified candidates who are protected veterans and individuals with disabilities under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an inclusive interview process for applicants with disability needs. Contact or AskGS for accommodation resources. #J-18808-Ljbffr 6947-SHOCKWAVE MEDICAL INC. Legal Entity