Senior Marketing Director

Senior Marketing Director

Required Skills & Experience 15+ years of related experience in Marketing & Communications or similar field. High school diploma required; Bachelor's degree or equivalent experience preferred. Previous leadership experience required. Advanced to expert knowledge of marketing campaign management across channels. Knowledge of marketing processes including but not limited to creative work, messaging, managing agencies and vendors, budgeting, etc. Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices. Advanced to expert skills in personal computer operation, marketing program management, Workfront or other project management tools. Advanced experience in Financial Services and/or Banking, or similar field. Expert speaking and writing communication skills. May require up to 25% travel.

Job Description Our client is seeking a Senior Marketing Director to lead marketing strategy and execution for key business lines while ensuring strong operational discipline across the marketing organization.

As a Senior Marketing Director, you'll be responsible for designing, leading and executing the marketing and sales support efforts for key business lines or areas throughout the bank. You'll be a key leader in the marketing department and serve the organization as a whole with broad scope of responsibilities across geographies. A key responsibility is to be a strategic partner for executives, business units and departments on brand management, public relations, event marketing and business development initiatives. You'll be responsible for translating business goals into measurable marketing outcomes, leveraging market insights, competitive intelligence, and analytics. Another key responsibility will be overseeing marketing operations including compliance, risk and process governance. You'll also be responsible for leading marketing strategies and budgets for business line(s), new or enhanced products, company strategic initiatives and special projects. The Senior Marketing Director also assists the Chief Marketing Officer with brand management, product development and analysis, campaign development, media spend and placement, risk and compliance related items and vendor management. In addition, this role manages PR consultants and develops market and industry specific public relations strategies.