Director - Brand Marketing & Communications (Maybelline DMI)

Job Title: Director, Brand Cause Marketing & Communications - Maybelline DMI

Location: 10 Hudson Yards, New York, NY

Division: Consumer Products Division (CPD)

Reports to: AVP Brand Communications

Who We Are: For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Our mission is to democratize the best of beauty, making it accessible and sustainable for all. CPD is the largest division within the L'Oreal Group, home to iconic brands including L'Oreal Paris (the world's #1 beauty brand), Maybelline New York, Garnier, and NYX Professional Makeup. Join a team of 30,000 passionate professionals worldwide dedicated to bringing high-quality beauty to another billion consumers.

What You Will Do:

True beauty is defined by the impact we leave behind. We are offering a rare opportunity to lead a Brand Cause platform-a high-stakes, purpose-driven role that places a brand's global influence directly at the service of helping others.

BRAND MARKETING - CAUSE MARKETING AND COMMUNICATIONS

• Spearhead 360-degree global project management for the Brave Together mental health program to drive consistent brand impact and consumer engagement.
• Build global strategy to scale program
• Support development of consumer communications plan and market toolkit for deployment in partnership with countries - Advise and support local market launches and performance tracking
• Work with advertising agency to create an annual ad campaign
• Develop talent strategy and foster relationships with key talents to support cause
• Work with top-tier talent and internal teams to develop advocacy strategy
• Work closely with Social/Digital team to create relevant social assets for global and local channels
• Build close relationships with NGOs and thought leaders to scale the program
• Work closely with local market teams, regional teams and global CSR coordinators to guide in-market programming
• Create KPIs for program success and lead reporting on the social impact of the program (# of beneficiaries), PR reach, advocacy reach, media results - aggregating information from all the countries
• Monitor and be inspired by best practices on cause efforts from other brands to help guide ideas for strengthening the program

EVENTING

• Work closely with PR agency and key agency partners to execute global eventing strategy
• Liase with markets to secure participation and support for activation
• Create cause-centric internal and external activations

Requirements:

• Must have 5-7 years of experience in brand marketing, communications, PR
• Experience in consumer package goods or beauty industry experience is preferred
• PC Proficiency (Microsoft Suite)
• Be able to sell ideas and work within a matrixed environment
• Collaborative Skills - work with various types of stakeholders
• Strong Project Management Skills
• Strong Presentational Skills
• Quantitative data analysis skills
• Prioritization & Organization Skills
• Strong Interpersonal Skills (written and oral)
• Demonstrated L'Oreal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
• Must be professional and energetic with a positive attitude
• Has a strong passion for building a purposeful brand

What's In It For You:

• Salary Range: $138,500 - $200,800 (Compensation is determined by work experience, education, and skill level).
• Benefits: Medical, Dental, Vision, 401K, and a Pension Plan.
• Hybrid Work: Up to 2 days per week work-from-home (subject to manager approval).
• Time Off: Paid Company Holidays, Paid Vacation, Vacation Buy Program, Summer Fridays, and Volunteer Time.
• Perks: VIP access to L'Oreal's internal shop (discounted products) and a monthly mobile allowance.
• Growth: Unlimited access to e-learnings, mentorship programs, and Lunch & Learn sessions.

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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