Principal Designer, Otherlife

Otherlife is for builders with something to prove. This isn't a "work on cool crypto stuff" company. It's a high-standards, high-velocity, high-accountability company building the operating system for value movement. If the internet moves information, we move value: crypto, stablecoins, tokenized assets, and whatever comes next. Four offerings make that real: fund, tokenize, trade, and spend. Otherlife is MoonPay's creative studio. We design how brands meet the next era of the internet, working with companies like Mastercard, Arsenal FC, Coinbase, OpenSea, and Shopify on the brand identities, digital experiences, and on-chain products that introduce real people to emerging tech. Our work sits at the intersection of culture, design, and technology, and the bar is clarity, craft, and work that holds up long after the launch. AI is the default operating mode here. It's woven into every role, and we expect you to use it daily. It handles the manual work so you can deliver on what actually matters. You'll thrive here if outcomes excite you more than process, if impact motivates you more than titles, and if you want hard problems, real ownership, and teammates who love winning, building, and doing it together. The bar is high. The pace is real. We're making emerging tech feel intuitive, accessible, and worth using, for humans and agents. MoonPay made Forbes' America's Best Startup Employers 2026 (Top 25 in Finance), ranked #2 in Crypto Services on Fortune's inaugural Crypto 100, and made The Sunday Times Best Places to Work two years running. About the Position The Principal Designer is a senior individual contributor who takes on Otherlife’s highest-profile, highest-priority projects. Reporting to Executive Creative Director Nick Ace, you will lead concepting, design, and execution hands-on across brand, product, AI video, and GTM work, setting the standard for craft and quality through the work itself. This is not a people-management role. You will mentor and support designers through design reviews, feedback, and guidance on 1-2 team members, but most of your time goes to doing the work. Key Responsibilities Own top-priority MoonPay and Partner projects end to end, from concept through delivery. Lead creative for key launches and GTM campaigns, contributing original ideas and hands-on design. Work across brand, product, motion, and AI video to deliver cohesive, multi-disciplinary work. Partner with the Executive Creative Director to uphold Otherlife’s design standards and visual identity. Mentor designers through design reviews, feedback, and guidance. Collaborate with project managers, strategists, and developers for efficient delivery. Present creative work to stakeholders, clients, and partners. Stay current on design trends, tools, and AI workflows, and bring them into the team’s process. Required Skills & Experience 7+ years of professional design experience, ideally in a creative or digital agency, with a strong portfolio of high-profile work. Experience working within web3, blockchain, fintech, AI or emerging tech companies. Proven ability to lead complex, multi-disciplinary projects as a hands-on contributor. Experience creating broadcast-quality advertisements using AI-driven design tools and traditional methods. Strong command of branding, digital design, UX/UI, motion, and visual storytelling. Experience with design systems and scalable visual frameworks. Excellent communication and presentation skills, with the ability to explain creative rationale to stakeholders and clients. Strong organization and attention to detail under tight deadlines. Proficiency in Figma and Adobe Creative Suite, plus familiarity with WebGL, GSAP, or Three.js. Bachelor’s degree (or equivalent experience) in Graphic Design, Digital Media, or a related field. Nice to Have Experience developing AI-driven automation for creative automation. 3D and motion tools (After Effects, Cinema 4D, Blender). Informal mentorship or team-lead experience. Familiarity with agile, cross-functional workflows across design, engineering, and strategy. Otherlife Perks Competitive salary based on experience, market data, and location. Share options. Health & dental benefits. Access to exclusive industry events. New York Salary Bandings: $358,000 - $367,500 USD