Content Marketing Manager

The Content Marketing Manager is responsible for bringing CORAL’s brand and storytelling to life across digital and print channels. Working closely with the Associate Director of Brand & Communications, this position owns CORAL’s content marketing strategy through social media, email marketing, website management, graphic design, and creative production. This role ensures that every piece of content reflects CORAL’s voice, visual identity, and mission while engaging supporters, partners, and the global conservation community. Success in this role requires strong creative skills, exceptional attention to detail, excellent project management, and the ability to manage multiple priorities in a fast-paced nonprofit environment. The ideal candidate enjoys both creative work and operational excellence – equally comfortable designing compelling graphics, publishing web content, building marketing emails, coordinating freelancers, and ensuring projects move efficiently from concept to completion. Beyond executing day-to-day marketing activities, the Content Marketing Manager is expected to bring curiosity, creativity, and innovation to the role. This position continually looks for opportunities to strengthen CORAL’s marketing efforts by testing new ideas, improving existing programs, exploring emerging technologies, and identifying ways to grow our audience and deepen engagement. Whether expanding the Ambassador Program, experimenting with AI tools, or identifying new storytelling approaches, this role helps ensure CORAL’s marketing remains fresh, effective, and forward-thinking. Primary Duties and Responsibilities Content Marketing & Audience Growth (45%) Own CORAL’s social media strategy and day-to-day execution across all platforms (primarily Instagram, Facebook, and LinkedIn), establishing KPIs and documenting regular experimentation Maintain a consistent brand voice, visual identity, publishing cadence, and community engagement. Identify new opportunities, platforms, trends, and storytelling approaches that expand CORAL’s reach and influence. Own and continually evolve CORAL’s Ambassador Program, growing participation, strengthening relationships, and creating meaningful collaboration opportunities. Build and deploy email campaigns in HubSpot, including audience segmentation and optimization to maintain and improve email engagement and conversions. Conduct and report on A/B testing of subject lines, send times, messaging, calls-to-action, layouts, and other content to improve engagement. Collaborate with the Associate Director of Brand & Communications to review performance metrics and recommend improvements based on data. Stay current on emerging digital marketing trends, appropriate AI tools, platform updates, and best practices, bringing innovative ideas that help CORAL remain an industry leader. Creative Production & Digital Experience (35%) Design graphics and marketing collateral for email campaigns, social media, fundraising appeals, events, presentations, merchandise, stickers, and other branded materials. Co-produce CORAL Current magazine alongside the Associate Director of Brand & Communications. Build and maintain webpages and blog articles in WordPress, including SEO optimization. Optimize images for web and print using Adobe Creative Suite. Maintain website organization, categories, and content updates. Edit and enhance Canva templates to ensure organization-wide brand consistency. Coordinate and manage freelance designers and other creative vendors as needed. Project Management & Marketing Operations (20%) Manage all assigned projects in Asana, ensuring deadlines and dependencies are clearly tracked. Maintain organized Google Drive and HubSpot file structures following established naming conventions. Coordinate projects across internal teams and external vendors to ensure timely completion. Respond to email communications within one business day with clear next steps. Maintain an active and responsive presence on Slack during working hours. Continuously identify opportunities to improve marketing workflows, systems, and team efficiency. Required Qualifications Bachelor’s degree in Marketing, Communications, Graphic Design, or related field, or equivalent experience. 5+ years of experience in content marketing, communications, or digital marketing. Exceptional writing, editing, and visual communication skills. Proficiency in Canva and Adobe Creative Suite (Illustrator, InDesign, and Photoshop). Experience using WordPress and HubSpot or similar marketing platforms. Strong organizational and project management skills with the ability to manage multiple deadlines. Experience using project management software such as Asana. Demonstrated ability to analyze marketing performance and use data to improve results. Self-motivated, collaborative, and comfortable working in a fully remote environment. Highly organized and detail-oriented, with exceptional project management skills and the ability to manage multiple priorities simultaneously. Ability to travel domestically and internationally as needed; residence within approximately two hours of a major international airport. Preferred Qualifications Experience working for a nonprofit organization, mission-driven brand, or environmental organization. Passionate about conservation, climate change, or related environmental topics, with the ability to quickly understand, simplify, and communicate complex scientific concepts to public audiences. Experience growing and managing digital communities, ambassador or influencer programs, or strategic partnerships. Demonstrated curiosity and creativity, with a track record of testing new ideas, adopting emerging technologies, and continuously improving marketing performance. Strong understanding of social media trends, content strategy, SEO, email marketing, and digital engagement best practices. Experience interpreting marketing analytics and using performance data to inform future content and campaign decisions. Collaborative, cross-functional communicator who enjoys partnering with creative, science, fundraising, and program teams. Positive, solutions-oriented mindset with flexibility, initiative, and a willingness to take ownership of projects from concept through execution. Compensation and Work Schedule This is a full-time exempt position compensated within a salary range of $60,000 to $72,000 annually. CORAL offers a comprehensive benefits package including medical benefits, 401k matching, generous paid time off, 12 holidays, an Employee Assistance Program, and more. Mileage reimbursement is available for personal vehicle use. We offer a flexible working schedule where the successful candidate can set their own working hours as long as they are able to attend necessary meetings. The Coral Reef Alliance is committed to workforce diversity. Qualified applicants will receive full consideration without regard to age, race, color, religion, gender identity, sexual orientation, health status, or national origin. #J-18808-Ljbffr