Associate Copywriter

Associate Copywriter

United Way of the National Capital Area is seeking a mission-driven, highly collaborative Associate Copywriter to join our Marketing & Communications team. In this role, you will be the voice of our local community impact initiatives, crafting clear, compelling, and persuasive narratives that inspire people to give, advocate, and volunteer.

You will translate complex community issues into accessible, conversion-focused copy across multiple channels. Working closely with graphic designers, donor relations, and program managers, you will ensure a consistent and authentic brand voice across all touchpoints.

Key responsibilities include:

• Fundraising & Campaign Copywriting: Draft persuasive direct response and donor engagement copy, including email marketing campaigns, direct mail appeals, donor thank-you letters, and seasonal giving initiatives.
• Digital & Social Media Content: Create highly engaging, short-form copy for United Way's social media platforms (Facebook, Instagram, LinkedIn), paid digital ads, and monthly community e-newsletters.
• Website & Blog Management: Write long- and short-form blog posts, impact stories, landing pages, and website updates using basic SEO guidelines to maximize reach and community visibility.
• Impact Storytelling: Conduct interviews with community partners, program participants, and volunteers to extract and write powerful, dignified narratives showcasing the tangible outcomes of United Way's investments.
• Collaboration & Alignment: Work cross-functionally with resource development (fundraising) and community impact teams to interpret creative briefs and align copy with organizational goals.
• Proofreading & Brand Stewardship: Fact-check, edit, and meticulously proofread all materials to maintain high quality, accuracy, and adherence to United Way's global and local brand style guidelines.

Qualifications and skills include:

• Education: Bachelor's degree in Communications, English, Journalism, Marketing, or a related field.
• Experience: 1–3 years of professional copywriting or content writing experience; internships or writing for a nonprofit/advocacy organization is highly preferred.
• Adaptable Voice: Demonstrated ability to alter tone and messaging styles, seamlessly shifting from urgent crisis-response messaging to warm, celebratory stewardship content.
• Digital Tools: Basic familiarity with Content Management Systems (e.g., WordPress) and mass email platforms (e.g., Hubspot, Mailchimp, or Salesforce Marketing Cloud).
• Collaboration: Strong interpersonal skills with an ability to accept constructive feedback and implement edits quickly.
• Portfolio Required: A digital portfolio or writing samples showcasing diverse work (e.g., email campaigns, social media posts, or article features).
• Proficient in Microsoft Office

Core competencies required:

• Mission-Focused: Demonstrate how his/her performance and professional development can create real social change that leads to better lives and healthier communities within the National Capital Area.
• Relationship-Oriented: Demonstrate his/her ability to put people before process and capability to cultivate and manage relationships toward a common goal.
• Collaborative: Demonstrate his/her ability to mobilize resources (financial and human) and harness all sectors of the community to achieve meaningful engagement and outcomes.
• Results-Driven: Demonstrate his/her ability to support shared and measurable goals that promote the common good.
• Brand-Steward: Demonstrate his/her ability to serve as a steward of the brand, including growing and protecting the reputation and results of United Way NCA and the greater network.

We offer competitive compensation for our industry, healthcare benefits, paid leave, a matching retirement plan, and a great work environment.