Performance Marketer

Role Description

We're looking for a sharp, data-driven Performance Marketer to join our in-house team at The Global Talent Co. This is a part-time, internal role focused primarily on Paid Search (Google Ads), while also supporting broader paid media efforts across Meta, LinkedIn, and emerging platforms.

Your mission: scale our candidate acquisition engine by running full-funnel campaigns that convert top-tier marketers into applicants.

Responsibilities:

• Plan, manage, and optimize performance marketing campaigns with a strong focus on Google Ads (Paid Search), while supporting Meta and LinkedIn channels.
• Own keyword strategy, bidding, and search intent optimization to drive high-quality candidate acquisition.
• Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach.
• Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting.
• Work closely with our creative and content teams to develop and iterate on high-performing ad assets.
• Monitor KPIs like CPL, CPA, and ROAS to guide strategic decisions.
• Develop insights from campaign data and translate them into actionable improvements.
• Stay up to date with platform changes, ad formats, algorithm shifts, and best practices.
• Continuously A/B test headlines, creative, landing pages, and calls-to-action to improve conversion.
• Build and manage performance dashboards to communicate metrics with the leadership team.

Qualifications

• 3–6 years of hands-on experience running Google Ads (Paid Search) campaigns, with additional experience in Meta and/or LinkedIn.
• Strong understanding of keyword research, match types, bidding strategies, and search intent.
• Proven track record of optimizing campaigns across the funnel, improving conversion and lowering CPL.
• Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel.
• Comfortable managing and scaling paid budgets across multiple platforms.
• Experience collaborating with creatives to shape high-converting ad assets.
• Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or TikTok Ads.
• Highly autonomous, organized, and comfortable in a remote-first environment.
• Bonus: Background in talent acquisition, recruitment marketing, or marketing to marketers.
• Bonus: Experience in lead generation or B2B performance marketing.

Benefits

• High-paying salaries.
• Stable employment.
• Opportunity to work with cutting-edge tech companies in Europe and the US.
• Long-term placements that align with your skills and goals.

Company Description

At The Global Talent Co., we provide incredible opportunities for the top 5% of global marketers. Our mission is to break down geographical barriers and connect the world's best marketers with the most innovative companies through remote work.

If you're a talented marketer looking to take your career to the next level, The Global Talent Co. is your gateway to a bright future in the thriving tech industry. Join us in promoting remote work and unlocking the potential of global talent.