Market Research Operations and Analytics Manager

Market Research Operations And Analytics Manager

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Apple's Worldwide Market Research and Analytics team, part of Worldwide Product Marketing, is looking for an extraordinary market research practitioner to support its customer insights needs. The successful candidate will be an experienced people manager, highly skilled in consumer market research operations and analytics, with a deep understanding of the technical infrastructure needed to support a high volume of surveys, and a curious, resourceful problem solver who collaborates effectively with others. Proficiency in advanced analytical methods is a plus.

The Market Research Operations and Analytics Manager will be responsible for ensuring high-quality analysis, efficient project management, clear and accurate reporting, and efficient survey operations. This role also includes leading strategic initiatives to enhance and evolve Apple's market research function.

Responsibilities:

• Collaborate with research managers and clients to understand business objectives and develop research approaches that are best suited to yield actionable insights
• Assist in the design of questionnaires, screeners, discussion guides, and other materials required in the process of conducting consumer research
• Lead the advanced analytics function that works across LOBs to enable a deeper understanding of customer preferences and behaviors
• Manage internal and external vendors who assist in survey operations (e.g. web survey platform, translation, localization, coding, sample and list preparation, reporting, design)
• Track department budget, project plans, POs, and survey performance measures
• Articulate a vision for how AI tools and automation can make the survey operations and analytics process more efficient and faster

Minimum Qualifications:

• 10+ years of experience in consumer market research and analysis in client and/ or vendor roles
• Experience leading and developing teams, fostering a culture of excellence and collaboration
• In-depth knowledge of consumer market research analysis methods and advanced analytic techniques
• Experience using Keynote for reporting insights with a storytelling mindset
• Experience in managing market research operations (end-to-end survey programming and distribution)
• Able to manage many projects in a fast-paced environment, often under tight timeframes
• Bachelor's degree, MBA / Master's degree preferred

Preferred Qualifications:

• Proficient with Python, Jupyter Notebook, Excel, Keynote
• Familiarity with database environments like Snowflake / Oracle / Postgres
• Strong design aesthetic as it relates to the visual communication of information
• Second-to-none client service bent
• Extreme attention to detail and intellectual curiosity to solve difficult analytical problems
• Experience working with IT teams to implement enhancements in survey infrastructure

Pay & Benefits:

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $191,400 and $288,000, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple's workplace Learn about reasonable accommodations for job applicants Apple accepts applications to this posting on an ongoing basis.