Strategic Marketing Specialist
6AM City
Job Description We are seeking a Strategic Marketing Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. Responsibilities Market products by developing and implementing marketing and advertising campaigns. Conduct market research to determine potential new products, identify customer trends, competitor offerings and demographic data. Manage SEO campaigns, marketing database, email, social media and/or display advertising campaigns. Monitor budgets by comparing and analyzing actual results with plans and forecasts. Perform analysis of market strengths, weaknesses, opportunities and threats. Develop and implement innovative marketing campaigns. Compile and present data for other departments. Liaise with creative teams to develop branding ideas, graphic designs, promotional materials and advertising copies. Investigate the performance of a company’s digital marketing campaigns and strategies through evaluating key performance metrics. Determine industry trade shows to attend and help coordinate. Qualifications Previous experience in market research, digital marketing or other related fields. Familiarity with quantitative and qualitative data collection. Strong analytical and critical thinking skills. Strong communication and presentation skills. Solid knowledge of website and marketing analytics tools. Ability to work well in teams. Basic graphic design skills a plus. #J-18808-Ljbffr
Vacancy posted 4 days ago
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