Marketing Manager

Marketing Manager is responsible for the overall planning, implementing and directing the marketing activities to support the organization and achieve established sales objectives. Responsibilities Establish and communicate marketing objectives Plan, organize, direct and control the marketing team to meet defined objectives Recruit and hire marketing team Coach, counsel, advise and support the marketing sales team Establish training programs for the organization’s sales representatives Maintain a self-development program to improve marketing skills, managerial skills, business skills and product knowledge Identify, develop, and evaluate marketing strategy Analyze customer research, current market conditions and competitor information and communicate results to company leadership Formulate, direct and coordinate marketing activities and policies to promote products and services Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities Own the development of marketing/promotional/advertising materials and activities Support the organization by organizing the marketing of/at the following: Messaging / Web, White Papers / Navigators, Women in Utilities, Webinars / RFP assistance, Proposal, Video Qualifications A minimum of 7 years of experience in sales management and directing a marketing team Business or marketing-related degree or equivalent professional qualification Experience in all aspects of developing and managing marketing strategies Technical marketing skills Proven experience in customer and market research Experience with enterprise software solutions and large and complex organizations Knowledge of principles and methods for showing, promoting, and selling products or services Experience in all aspects of planning and implementing sales strategy Proven track record in managing and directing a highly skilled, motivated, and successful marketing team Strong understanding of customer and market dynamics and requirements Able to operate in a fast-paced and changing market environment People management and leadership skills, including coaching, supervision, staffing, and conflict management Working knowledge of Excel, Word, PowerPoint, SharePoint and Visio Preferred Qualifications Knowledge and understanding of the utility industry Understanding of the SDLC for information technology Marketing experience in a consulting firm Bachelor’s Degree in business, marketing or related field Additional Information Approximately up to 25% travel required. All your information will be kept confidential according to EEO guidelines. AAC Utility Partners is EOE. #J-18808-Ljbffr