VP of Sales & Marketing

FACILITIES USA | GUARD SERVICES USA
New York City (Onsite, Grand Central Office) | Reports to: President

ABOUT US

Facilities USA delivers facility services to national and regional chain retailers, QSR, healthcare, hospitality, and banking clients. We create value by consolidating more than 30 facility service lines, including physical security, and by providing high-quality national coverage with consistent, responsive service. With a single point of contact and one invoice, our clients can focus on their business goals while we take the daily details off their desks. Facilities USA serves more than 20,000 locations nationwide and completes more than 120,000 shifts a year. We are building a team to support the business needs of our growing client roster.

POSITION OVERVIEW

We are seeking an experienced, hands-on VP of Sales & Marketing to lead and grow our commercial organization. This role owns the full go-to-market effort, including sales team leadership, pipeline strategy, and marketing execution. We lead with Facilities USA, and pairing it with our sister business, Guard Services USA, lets us meet both the operational and security needs of our multi-location clients. Reporting to the President, the VP will lead our Business Development Representative (BDR) team directly. The VP will drive the development of existing accounts, engage targeted accounts, and scale demand generation programs. The VP will also lead the marketing effort, which includes demand generation and outbound programs as well as thought leadership work with industry associations and trade publications. This is a player/coach role. The VP's main value is managing, coaching, and holding the BDR team accountable for a healthy pipeline, for growing existing accounts, and for winning new chain retail and multi-location clients.

KEY RESPONSIBILITIES

Sales Team Leadership

• Directly lead and manage the Business Development Representative (BDR) team (a single, centralized team rather than regionally assigned), including hiring, onboarding, coaching, and performance management
• Own BDR onboarding, training, and development, building formalized systems and process training grounded in established sales methodologies such as MEDDIC, SPIN, and GAP Selling, alongside objection handling and CRM discipline, that take new hires from day one through full pipeline ownership
• Set and hold the team accountable to activity standards, pipeline hygiene, and Zoho CRM compliance, with all activity, stages, and deal notes logged accurately and on time
• Run regular one-on-ones, pipeline reviews, and sales meetings; rank team performance and address underperformance directly
• Build and maintain the sales compensation, quota, and territory structure in partnership with the President

Go-to-Market Strategy & Marketing

• Define and execute the go-to-market strategy across Facilities USA and Guard Services USA, aligned to: developing existing accounts, targeted account-based outreach, and establishing thought leadership demand generation campaigns
• Own content strategy and marketing execution that supports the sales team, including sales enablement materials, proposal templates, campaign calendars, and marketing automations 
• Optimize our existing Zoho CRM and marketing automation stack to optimize pipeline visibility and team performance
• Partner with website, SEO, and design resources to ensure city landing pages, service pages, and lead-gen assets stay current and on-brand

Client & Revenue Development

• Build and maintain relationships with key accounts, personally engaging on the most strategic pursuits and multi-stakeholder deals
• Lead efforts to secure new business in target verticals, with particular emphasis on national and regional chain store retailers, alongside QSR, commercial real estate, healthcare, hospitality, and banking, with a focus on multi-location enterprise operators (50+ locations)
• Act as a strategic partner in client engagements, presenting solutions that address both facilities and security operational challenges
• Champion the account development motion for dual-service clients, ensuring the sales team surfaces and pursues expansion opportunities consistently

Performance & Analytics

• Define and track key performance indicators, including pipeline growth, sales team activity and conversion, account development goals, client retention, and campaign performance
• Report regularly to the President and executive leadership on team performance, pipeline health, and progress against the go-to-market roadmap
• Use data-driven insight to refine marketing automations, targeting, and messaging on an ongoing basis

QUALIFICATIONS

• 5 to 10 years of experience in sales and marketing leadership within facilities services, security services, or a related B2B service industry
• Proven experience directly managing and developing a full-cycle or outbound sales team, including hiring, coaching, and holding a team accountable to activity and pipeline-generation standards
• Demonstrated experience building and growing a sales pipeline in a B2B services environment, with working familiarity in marketing automation, content strategy, and account-based programs (prior experience standing up a CRM from scratch is not required)
• Strong knowledge of account-based marketing strategies and enterprise-level, multi-location client development
• Required: experience selling to or supporting sales into national or regional chain store retailers; additional experience across QSR, commercial real estate, healthcare, hospitality, or banking is a plus
• Exceptional communication and presentation skills, with the ability to engage VP- and C-suite-level executives
• Working knowledge of CRM platforms (Zoho or comparable) and marketing automation tools
• Self-starter with a strategic mindset, comfortable operating in a low-structure, build-in-progress environment without waiting for a playbook
• Bachelor's degree preferred, or equivalent professional experience
• Nice to have: experience owning or contributing to a combined sales and marketing budget (not required)

COMPENSATION & BENEFITS

Base salary: $120,000 to $150,000, plus a performance bonus tied to team revenue and quota attainment (target on-target earnings, or OTE, of $150,000 to $190,000).

• Competitive base salary with performance-based bonus tied to team and company revenue targets
• Comprehensive benefits, including health, dental, vision, and 401(k)
• Direct leadership access and real influence over the commercial infrastructure being built
• Opportunity to build and lead a high-impact team in a collaborative, entrepreneurial environment

HOW TO APPLY

If you are a results-driven, hands-on leader passionate about building sales and marketing infrastructure in facilities and security services, we invite you to apply.