Demand Generation/Business Development Manager

Amazon Web Services (AWS) provides companies of all sizes with an infrastructure platform in the cloud and we are growing our Canada Outbound Demand Generation Sales team in our Toronto location. The Demand Generation (DG) organization focuses on generating high-quality opportunity pipeline, rapidly acquiring new customers, accelerating the growth of existing customers, and developing a talent flywheel that contributes to scaling diverse early career professionals across the AWS Global Sales organization.

As a Demand Generation leader, you will lead a team of Demand Generation Representatives (DGRs) in building quality top of funnel sales opportunities through various prospecting motions in partnership with a complex, cross-functional team of sales leaders, marketing professionals, technical specialists, and Partners. You will exercise ownership in support of strategic efforts to accelerate current customer adoption of AWS services, penetrate new markets and verticals all while educating and building trust with internal stakeholders, such as field and insides sellers and executive leaders to deliver results for the business. As a frontline manager, you will provide in-depth sales coaching and mentoring to your team of early career professionals to help them exceed quarterly KPIs and goals, build sales acumen and leadership skills and ultimately guide them in their progression within the AWS Global Sales organization.

Success will be measured by building an operationally excellent team. You will rely on data and analysis provided by operations teams, but also self-generated, to dive deep into performance trends and inform decisions to produce successful outcomes. As a manager, you will be responsible for upholding Amazon's goal of Striving to be Earth's Best Employer through effective hiring, people management, coaching, and culture building.

Key job responsibilities

* Manage team in building top of funnel pipeline defined as executing effective prospecting to schedule new customers meetings and facilitate early stage customer conversations to generate qualified opportunities for Field Sales progression.

* Identify internal and external challenges, and work to build scalable mechanisms that drive solutions/impact for your immediate team as well as your extended stakeholder organization.

* Oversee all aspects of individual and team-wide coaching and enablement to develop early career talent, including developing sales acumen/skills-based competencies and Amazon Leadership Principles-based competencies.

* Be the trusted advisor and voice of Demand Generation to regional/segment sales leaders and cross-functional teams through monthly business reviews and cross-functional roundtables.

* Manage team to weekly, monthly, and quarterly performance KPIs and goals, including but not limited to: outbound calls, meetings scheduled, opportunity creation, and marketing lead follow up.

* Grow technical acumen including GenAI tools and understanding of customer business issues through ongoing professional development and direct customer engagement.

* Contribute to DG-wide initiatives such as culture-building, piloting new tools and resources, and rep and manager development.

BASIC QUALIFICATIONS

- 7+ years of technology related sales, business development or equivalent experience

- Experience with CRM tools such as Salesforce, and web-based meeting applications

- Experience hiring and developing strong talent and building a team

- • 5+ years sales management experience; managing teams of 10 or more

- • Proven track record of metrics and quota achievement

- • Ability to dive deep into data, find meaning and deliver outcomes.

- • MBA, BA/BS degree or relevant experience

PREFERRED QUALIFICATIONS

- Experience developing and executing multi-modal, targeted campaigns

- Experience working with a matrixed team of stakeholders to achieve shared goals and outcomes

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments, restricted stock units (RSUs), and sales incentives. Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

USA, TX, Austin - 134,200.00 - 181,500.00 USD annually

USA, VA, Arlington - 134,200.00 - 181,500.00 USD annually

USA, WA, Seattle - 134,200.00 - 181,500.00 USD annually