Digital Strategist

Ammunition is a growing independent agency network built for ambitious marketers operating in complex B2B2C markets. With integrated teams in North America (Atlanta) and Europe (London), Ammunition unifies strategy, creative, media, and technology into one accountable partner, aligned to a single outcome: measurable growth. Recognized by Adweek, Campaign, Inc., and the Financial Times as one of the fastest-growing independent agencies globally, Ammunition helps brands align brand, performance, and experience across layered buying journeys. Privately held and proudly independent, Ammunition is a member of Worldwide Partners, the American Association of Advertising Agencies (4A's), and the Institute of Practitioners in Advertising (IPA).

About Ammunition

Ammunition is a growing independent agency network built for ambitious marketers operating in complex B2B2C markets. With integrated teams in North America (Atlanta) and Europe (London), Ammunition unifies strategy, creative, media, and technology into one accountable partner, aligned to a single outcome: measurable growth. Recognized by Adweek, Campaign, Inc., and the Financial Times as one of the fastest-growing independent agencies globally, Ammunition helps brands align brand, performance, and experience across layered buying journeys. Privately held and proudly independent, Ammunition is a member of Worldwide Partners, the American Association of Advertising Agencies (4A's), and the Institute of Practitioners in Advertising (IPA).


Description

Responsibilities:

Digital Strategy & Planning:

• Bring a digital lens to client strategic plans, connecting SEO, content, CRM, social, and audience insight into a unified point of view.
• Partner with senior strategists to fold digital recommendations into broader campaign and brand strategy.
• Identify digital experience and optimization opportunities across client websites and digital touchpoints, and flag them to the appropriate team for execution.

SEO Management:

• Conduct SEO audits and own monthly SEO reporting for assigned clients, covering organic visibility, keyword rankings, and other key metrics - including how clients show up in AI-driven search and answer experiences as a natural extension of organic performance.
• Conduct keyword research and identify content and optimization opportunities based on search trends and performance data.
• Collaborate with content and development teams to implement on-page, technical, and structured-data optimizations.
• Translate SEO performance into clear insights and actionable recommendations for clients and internal teams.

Content Strategy Support:

• Contribute to content strategy development based on SEO insights, audience research, and competitive analysis.
• Identify content gaps and opportunities, and provide guidance to creative and content teams on search and audience alignment.
• Support content calendars and briefs in partnership with the content team.

CRM & Social Support:

• Support the CRM team in managing client CRM systems, including segmentation, list management, and campaign execution.
• Support the social team in developing and reporting on social strategies that align with client objectives.
• Contribute digital and audience insights that inform CRM and social recommendations, growing into these disciplines with training from the specialist teams.

Audience Insights & Analytics:

• Conduct audience and market research to uncover insights on consumer behavior, preferences, and digital habits.
• Synthesize data from SEO, CRM, social, and web analytics into insights that inform strategy across the department.
• Support the broader strategy team with research for pitches, planning, and account growth.

Cross-Functional Collaboration & Client Communication:

• Work closely with strategy, creative, media, CRM, and social teams to ensure digital recommendations are integrated and aligned with broader campaign goals.
• Participate in internal and client meetings, presenting insights and recommendations across digital disciplines.
• Prepare clear, client-ready reports and deliverables across the digital scope of the role.

Qualifications:

• You have a Bachelor's degree in Marketing, Communications, Business, or a related field.
• You have 3+ years of experience in digital marketing or a related discipline, preferably in an agency setting.
• You have working knowledge of SEO best practices (on-page, technical, and off-page), and an interest in how AI/answer engines are reshaping organic search.
• You have a foundational understanding of content strategy, CRM, and social media - you don't need deep expertise in all of them, but you're eager to build it.
• You're proficient with analytics and reporting tools such as Google Analytics, Google Search Console, and SEMrush.
• You have strong analytical skills, with the ability to translate data from multiple sources into clear, actionable insights.
• You have excellent written and verbal communication skills, with the ability to present recommendations to clients and internal teams.
• You have a versatile, curious mindset with the ability to move fluidly across disciplines and pick up new skills on the fly.
• You have strong organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment.
• You're a collaborative team player, comfortable both executing hands-on work and contributing strategic thinking.