Senior Marketing Events Manager
$176.71k - $279.38kPerkins Coie LLP
- # Senior Marketing Events ManagerApplylocations: Los Angeles, CA: Palo Alto, CA: San Francisco, CA: New York, NY: Chicago, ILtime type: Full timeposted on: Posted 2 Days Agojob requisition id: R0006336**Job Description:**The Senior Manager, Marketing Events leads the strategy, prioritization, and execution of the firm’s U.S. events portfolio as a core component of business development and client engagement. This role is responsible for ensuring that events are aligned to firm, practice, and industry priorities; deliver measurable impact; and are executed with operational excellence.This individual serves as a strategic partner to firm leadership, partners, business development strategists, and other stakeholders. They are responsible for guiding event strategy from concept through post-event follow-up and ROI analysis. The role also leads the continued evolution of the U.S. events model, including intake, go/no-go decisioning, and performance measurement.**ESSENTIAL FUNCTIONS***These essential functions are primary job duties that incumbents must be able to perform unassisted or with some reasonable accommodation.*Event Strategy & Portfolio Management:* Lead the development and execution of an events portfolio aligned to strategic growth areas, client priorities, and practice/industry objectives.* Partner with practice, industry, and BD leaders to shape event strategies that drive client engagement and pipeline development.* Establish and enforce a disciplined go/no-go framework, ensuring resources are focused on high-impact opportunities.Business Development Integration & ROI:* Partner with Business Development and Marketing Strategists to ensure events are fully integrated into broader campaigns and account strategies.* Define and track success metrics across the event lifecycle, including attendance quality, engagement, and business outcomes.* Translate event data into actionable insights and recommendations, informing future investment decisions and portfolio optimization.Operational Excellence & Process Leadership:* Lead the continued evolution of the firm’s centralized event management model, including intake, planning workflows, and execution standards.* Oversee event management systems (e.g., Salesforce, Cvent), ensuring data integrity, reporting consistency, and process adoption* Drive continuous improvement of event processes, tools, and vendor strategies to enhance efficiency, scalability, and user experience.Team Leadership & Stakeholder Management:* Manage and develop a team of event professionals, setting clear expectations, standards, and priorities.* Serve as a trusted advisor to partners and senior stakeholders, providing guidance on event strategy, positioning, and execution.* Foster strong cross-functional collaboration across Marketing, Business Development, and firm leadership.Vendor & Financial Management:* Oversee vendor selection, contract negotiation, and performance management to ensure quality, value, and risk mitigation.* Manage event budgets with a focus on ROI, cost discipline, and strategic investment.Execution Oversight:* Ensure seamless execution of high-profile, client-facing events, including in-person, hybrid, and virtual formats.* Provide or oversee onsite support as required.**SPECIFIC SKILLS REQUIRED*** Deep expertise in event strategy, planning, and execution within a professional services environment.* Demonstrated ability to connect events to business development outcomes and measurable ROI.* Strong analytical capabilities, with experience leveraging Salesforce and event platforms to drive insights.* Proven leadership experience, including team development and stakeholder influence at senior levels.* Exceptional project management and prioritization skills in a fast-paced, matrixed environment.* Strong financial acumen, including budget management and vendor negotiation.* Excellent communication and executive presence.**EDUCATION, LICENSES, CERTIFICATIONS, AND EXPERIENCE*** 10+ years of experience in event strategy and management, with increasing leadership responsibility.* Legal environment experience strongly preferred.* CMP or similar certification a plus.*This position may be filled in the following location(s). **The listed compensation range reflects the typical pay for this role, though it is rare for new hires to receive an offer at the top of the range.** Actual compensation may vary depending on experience, skills, market conditions, and internal equity.**San Francisco Bay Area compensation range: $176,710 to $279,380 annually**Colorado compensation range: $138,450 to $218,880 annually**Illinois compensation range: $146,110 to $231,010 annually**Los Angeles compensation range: $161,230 to $254,900 annually**San Diego compensation range: $159,180 to $251,670 annually**New York compensation range: $160,640 to $253,980 annually**Washington state compensation range: $146,040 to $230,890 annually**Washington, D.C., compensation range: $157,720 to $249,360 annually*
- J-18808-Ljbffr Perkins Coie LLP
Vacancy posted 2 days ago
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