Territory Development Manager

Brand Development ManagerPosition OverviewThe Brand Development Manager will lead brand-building and sales growth across the New York and New Jersey territory. This role combines hands-on field engagement with strategic account development, distributor/channel management, and brand education to increase distribution, velocity, and consumer awareness of our products in foodservice and retail channels.Key ResponsibilitiesDevelop and execute a territory plan for NY & NJ that grows distribution, sales velocity, and share of shelf across target accounts (retail, specialty grocers, foodservice).Identify, prioritize, and pursue new account opportunities; build strong retailer and foodservice relationships to secure listings and promotional placements.Partner with distributors and brokers to optimize route-to-market execution, inventory flow, and merchandising standards; manage distributor KPIs and program compliance.Conduct regular field visits and in-store/service checks to coach retail and foodservice staff, ensure correct product placement, pricing, and point-of-sale materials.Deliver brand education and product training to retail buyers, store teams, and foodservice operators to drive trial and repeat purchases.Collaborate with marketing to plan and execute regional trade promotions, demos, sampling programs, and local events; provide market feedback to inform activation.Use sales and market data to analyze performance, identify growth opportunities, and refine territory strategy; prepare regular forecasting and performance reports.Represent Walkerswood at trade shows, broker meetings, and customer events; manage territory budget and expense tracking.QualificationsExperience in the Food & Beverage industry with a demonstrated track record in territory or account growth.Proven experience in field sales, account identification and expansion, or brand development in retail and/or foodservice channels.Experience working with distributors, brokers, or multi-channel route-to-market partners (Distributor/Channel Management).Strong presentation and training skills with experience in brand education or in-store/onsite coaching.Comfortable working independently in the field; must be able to travel frequently across NY & NJ and have a valid drivers license.Proficient with CRM systems, Microsoft Excel and basic data analysis to translate sales data into actionable plans.Preferred / Nice-to-have: experience specifically growing territories (Territory Growth) and identifying/expanding accounts, plus prior success in Field Sales and Distributor/Channel Management.Preferred: experience with data analysis tools or reporting platforms to support performance measurement and decision-making.Benefits20% BonusMedical, dental insurancePTOPaid holidaysCareer advancement