Market Manager (Remote)

The Market Manager is an expert and advocate in the assigned multi-state region who is passionate, connected, knowledgeable and pioneering. The role will focus on growing the WM marketplace through a variety of in person touch points that include effective sales support activities, regional event & marketing partnerships and reinforces the brand’s authenticity as a category leader. The Market Manager leads the market through authentic, meaningful and impactful programming.

Impact you’ll make

• Manage specific regional territories to achieve marketing goals & objectives.
• Grow WM customer base by increasing full funnel customer acquisitions.
• Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”.
• Enhance client relationships through meaningful engagement and support activities.
• Manage existing relationships and engage new potential customers.
• Execute culturally relevant strategies & programs that support WM clients, customers and the industry.
• Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations.
• Executes programming within an allocated marketing budget.
• Understands regional marketing plans and tailoring them to maximize field market spend.
• Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market.
• Develops strategic partnerships with culturally relevant partners.
• Evaluates partnerships, events, campaign and marketing strategies’ return on investments (ROI).
• Supports overall revenue and marketing team goals and programs.
• Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds.
• Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting.
• Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback.
• Effectively manage stakeholders to achieve regional market OKRs.
• Ensures all stakeholders are trained and execute to company standards.
• Drive a company owned vehicle for business events.

What you’ve accomplished

• Bachelor’s degree in business, marketing, communication or other related field.
• 7 years experience in marketing or other related management role
• Knowledgeable of cannabis marketing best practices
• Professional, philanthropic, and/or community experience in the cannabis industry
• Experience with marketing tools and software
• Experience working in the technology industry
• Ability to interact with people of all different levels and backgrounds in a team environment
• Excellent organization and communication
• Leadership, problem solving, and networking skills
• Must have a valid driver's license with minimal points
• Ability to travel up to 80%
• Previous cannabis industry experience

The base pay range for this position is $99,633 - $113,500 per year, and a competitive bonus

2026 US Benefits for Full Time, Regular Employees

• Physical Health (Medical, Dental & Vision)
• 100% employer-paid premium for employees
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit .

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at View email address on us.fitly.work if you would like to confidentially discuss a potential accommodation during the interview process.