Director of Marketing and Sales - American Shakespeare Center

Job Description

Job Description

We are seeking the next Director of Marketing and Sales for our client, the American Shakespeare Center (ASC) , in beautiful Staunton, VA .

Help write ASC's next chapter.

Truly one-of-a-kind, ASC performs repertory in the Blackfriars Playhouse--a recreation of Shakespeare's Indoor Theatre that has delighted hundreds of thousands of guests from all over the world. As Director, you'll own our audience and revenue strategy, lead an established team, and report to the Executive Artistic Director.

WHAT YOU'LL DO

• Build and run the annual marketing and audience plan across performances, education, institutional marketing, and paid media
• Lead ticket-sales strategy: acquisition, pricing and promotion, group sales, memberships, and packages
• Stay responsive to sales pace and campaign results-adjusting targeting, messaging, and spend as conditions change
• Turn first-time visitors into repeat attendees and supporters, partnering with Development
• Market student matinees, camps, and workshops with our Education team
• Build tourism, media, and community partnerships
• Manage the marketing budget, paid media, and vendors, measuring ROI
• Direct brand, messaging, and PR; report results to leadership and the Board

YOU HAVE

• 4+ years of marketing experience and demonstrated results from campaigns that drove sales, attendance, or enrollment
• Strong marketing instincts and the ability to use data to improve performance
• Experience with budgets, revenue goals, and leading people or vendors
• Bonus: performing arts, live events, tourism, or CRM/ticketing experience; higher ed degree in related field.

Experienced directors and exceptional marketers ready to lead are both welcome.

THE DETAILS

• $55,000–$65,000 annual salary, commensurate with experience.
• Full-time, primarily on-site at ASC with work hours & location flexibility.
• Occasional evenings/weekends and regional travel.
• Employer-subsidized health insurance, optional vision/dental/life, paid holidays, free ASC tickets.

ABOUT THE AMERICAN SHAKESPEARE CENTER

The American Shakespeare Center (ASC) is a nonprofit theatre company based in Staunton, Virginia and home to the world's first recreation of Shakespeare's Blackfriars Playhouse.

ASC advances understanding, imagination, and community by illuminating Shakespeare through performance, research, and education in the Blackfriars Playhouse and beyond.

ASC produces year-round repertory theatre, educational programming, tours, workshops, camps, and community engagement initiatives rooted in the power of shared live performance.

ASC values and supports collaboration, inclusion, and work/life balance. Our home in Staunton, VA, embodies these values through its livable, walkable downtown, low cost of living, diverse arts opportunities, easy access to cities like Richmond, Charlottesville, and Washington, D.C., and abundant outdoor activities in the surrounding Blue Ridge and Allegheny Mountains.

EQUAL OPPORTUNITY

The American Shakespeare Center is an equal opportunity employer and does not discriminate on the basis of any protected characteristic under applicable law.

Warren Whitney is an equal opportunity employer. The firm, on behalf of its client, does not discriminate on the basis of any protected characteristic under applicable law. Warren Whitney reserves the right to modify or close this search at any time.

Questions: Lacey McCraw, View email address on ziprecruiter.com

Background & Drug Screening Disclaimer

Offer conditioned on passable background checks including criminal background checks, education verification and reference checks.