Digital Media Manager

Digital Media ManagerThis position is focused on building and maintaining the brand reputation of UGA's College of Veterinary Medicine as one of the top academic and research vet colleges and teaching hospitals in the nation. The Digital Media Manager assists in developing and executing media-focused efforts to achieve CVM's goal of awareness, preference and visibility while ensuring our digital media platforms convey a consistent message and position. This position reports to the Director for Communications and Marketing for the College of Veterinary Medicine and works with the communication and marketing team to achieve marketing and communication goals.Knowledge, Skills, Abilities and/or Competencies - • Proficiency with digital channels, including all social media and newsletter platforms.• Proficiency and experience with social media content management, including content strategy, creation, scheduling, and analytics.• Proficiency in typical office software (Word, Excel, PowerPoint, Teams, etc.).• Proficiency in collecting, organizing, measuring and analyzing user behavior and digital data.• Experience in the technical and creative aspects of photography and videography.• Experience in Adobe Suite Photoshop, Lightroom, Premiere, Express• Flexibility in adapting communication strategies to accommodate changing technology• Self-starter able to work on multiple projects simultaneously in a fast-paced, deadline-driven environment while maintaining quality of work and meeting deadlines.Duties/Responsibilities - Administer the full social media lifecycle of content strategy, copywriting, scheduling, performance tracking and KPI reporting for all digital platforms throughout the college. Collaborating with leaders throughout the college to ensure social media activity is consistent in voice, brand, and messaging.Duties/Responsibilities - Manage multiple internal and external digital newsletters on a scheduled release to support the college's overall public presence and messaging strategy.Duties/Responsibilities - Lead photography and videography efforts. Photography responsibilities include capturing, editing, and digitally organizing photos. Videography responsibilities include capturing video content and editing long and short form videos for social media, youtube, and other platforms.Duties/Responsibilities - Assist in providing a positive web presence to ensure the CVM website is current, functioning, appropriate and appealing to all users.Duties/Responsibilities - Participate in UGA-level marketing and communication meetings and activities and other duties as assigned.