Product Marketer

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto. Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings. The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn. Role Overview As a Product Marketing lead, you will think strategically about how to win our market and then lead successful go‑to‑market initiatives. You will be responsible for developing strategy, building deep client and competitor understanding, and impacting the way we build, market, and sell our product and service offerings. You will blend ideation and implementation, then articulate crisp value propositions to clients, the market, and our team. Technical Skills Drive campaigns and lead nurturing efforts, generating business through data‑driven go‑to‑market strategies. Write content with strong copywriting skills and fluency in our brand voice. Build FAQs, run trainings, and disseminate competitor insights to equip the sales team with strong talking points, ensuring feedback loops to evolve messaging. Complexity and Impact of Work Shape positioning and messaging, articulating our value propositions to increase awareness and adoption. Manage product launches and introduce new product and service features by leading client communications across channels. Organizational Knowledge Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go‑to‑market initiatives. Develop fluency in our product and platform capabilities. Communication and Influence Collect and analyze client and competitor insights and disseminate learnings to the wider Anchorage Digital team. Create product marketing content to accelerate Anchorage Digital's growth, including webpages, collateral, blog articles, in‑app client notifications, emails, educational white papers, and advertisements. You May Be a Fit for This Role If You Have Comfort writing short‑ and long‑form content for an institutional audience. Deep knowledge of crypto or finance. Experience leading marketing campaigns in a cross‑functional environment. Constantly search for new client and market insights to inform positioning. Kept to become an expert in technical product features and influence how they're differentiated. You read about B2B product marketing tactics during your free time. Bonus Points If You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and believe being open about who we are allows us to do the best work of our lives. Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. #J-18808-Ljbffr