Martech Enablement Operations Lead

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South. We are seeking a Martech Enablement Operations Lead to join our growing Marketing team. In this role, you will serve as the end‑to‑end owner of our marketing technology ecosystem and customer insights tech stack, leading the design, execution, and continuous optimization of marketing programs. You will drive data insights and AI use cases for customer engagement experiences across multi‑channel marketing (Door2Door, Outbound Calling, Email Marketing, Digital Marketing) and other core Martech solutions. This role blends strategic leadership, technical expertise, and operational excellence to deliver scalable, high‑impact customer experiences. Impact Own and lead end‑to‑end customer lifecycle marketing workstreams, from grooming through execution, optimization, and measurement, driving incremental revenue, conversions, engagement, and increased customer retention. Architect and optimize cross‑channel customer journeys that deliver best‑in‑class, data‑driven experiences. Establish and evolve data architecture and governance practices to enable personalization, segmentation, and measurement at scale. Act as the primary bridge between Marketing and IT, defining clear requirements and guiding technical implementation to achieve business outcomes. Drive roadmap and prioritization of Martech initiatives, tools, and capabilities to enhance speed, scalability, and long‑term platform health and business goals. Lead deep‑dive analyses to identify gaps, inefficiencies, and opportunities, and translate insights into best practices, standards, and governance. Influence cross‑functional strategy across Marketing, IT, Product, and Analytics to align on customer experience outcomes. Qualifications Have 8+ years of hands‑on data analytics with a strong grasp of platform capabilities and limitations. Bring a strategic mindset with the ability to translate business goals into scalable Martech solutions. Demonstrate strong leadership and ownership, with experience driving initiatives across cross‑functional teams. Are highly effective at prioritization, planning, and delegation across multiple concurrent workstreams. Have a proven track record of delivering measurable outcomes, balancing long‑term vision with near‑term execution. Possess excellent communication skills, enabling you to influence stakeholders across technical and non‑technical audiences. Thrive in a fast‑paced, evolving environment and can adapt quickly while maintaining high standards. Additional Qualifications Experience in the telecommunications industry or related fields. Marketing Cloud Certification strongly preferred. Bachelor’s Degree in Business Administration, Marketing or related field. Physical Demands Work is primarily sedentary, performed indoors from a home or company office environment. The role requires regular use of a computer, telephone, and other standard office productivity equipment. Occasional travel may be required for vendor meetings, industry conferences, or internal team events (estimated up to 10% of time). Standard business hours apply, with occasional evening or weekend availability required during peak campaign periods or critical launches. Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact View email address on click.appcast.io to initiate the accommodations process. #J-18808-Ljbffr BrightSpeed LLC