Vice President Group Director, Social Strategy

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Job Description

As the key leader working across multiple teams, you’ll live at the intersection of media, creative, analytics, social, and content. There are tons of digital social and content opportunities out there—you’ll figure out which opportunities are right for our clients and how to activate them.

Sound like you? Read on.

Responsibilities

Day-to-day, your role includes:

• Leading the strategic process, providing the insights and tactics to create content, build audiences and amplify a client’s reach
• Providing smart perspective on overall social and content industry landscape, trends and best practices
• Driving thought leadership around content development, engagement practices, measurement, and process
• Helping brands develop governance and escalation policies for social media
• Cultivating strong relationships with 3rd party content providers and websites
• Presenting to and strategizing with clients on specific brand social initiatives

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 10 - 12+ years of digital marketing experience, with an emphasis on social media and or/content development for major clients
• Minimum 5 years of managing direct reports
• A strong understanding of media planning, distribution and content syndication
• Superb experience leading creative thinking in the digital space: content, media, social and activation
• The ability to develop strong relationships with internal and external partners
• Well versed in new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
• A strong sense of consumer insights—you get what makes people tick
• The ability to back up great creative ideas with sound analytical reasoning
• A strong, up-to-date point of view on digital media, social channels and content platforms and up and coming partners, practices and initiatives
• Poise and eloquence—when you speak with clients, they listen
• Willingness to travel—you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation

Compensation Range: $159,695 - 255,645 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

EEO Statement

All your information will be kept confidential according to EEO guidelines.