Media Manager, Paid Search

Job Title

An ideal candidate will need to be a self-starter with the knowledge and energy to develop and execute Paid Search strategy & plans. Additionally, you will be capable and confident in presenting to and collaborating with various teams and potentially clients.

Job Responsibilities

• Manages the planning, execution and reporting of Search account(s) across multiple engines
• Collaborates with media leads to develop Search strategy, and then executes and optimizes the Search campaigns in an autonomous work environment
• Develops Search roadmaps that include modern Search tactics like audience targeting, bidding automation & testing to help hit campaign KPIs
• Responsible for on-going vendor relationship building and collaboration in order to stay current and deliver innovative Paid Search recommendations

What You'll Do

• Manage daily budget pacing, campaign optimization & roadmap execution
• Conduct keyword research, draft ad copy, implement bidding strategies, define audience targeting
• Maintain knowledge of industry trends, new Search products, betas, etc.
• Perform ongoing performance analysis to identify new opportunities and areas of improvement
• Work in Search Ads, Bing Ads, Search Ads 360 and other various Search & reporting platforms
• Partner with analytics team to compile reporting for both internal analysis and client review
• Collaborate with other media leads for integrated campaign planning, optimization and reporting
• Communicate with client(s) regularly to deliver performance results and discuss campaign activity
• Work with Search leadership to put together client presentations (i.e. QBRs, Strategy decks, etc.)
• Partner with Engine account teams and builds strong relationships with relevant Search vendors
• Handle special projects assigned by Search leadership, such as POVs, industry research, etc.

Qualifications

• Minimum 2-3 years of experience in Paid Search, preferably at an agency
• Bachelor's degree
• Ability to Collaborate effectively in cross-team settings
• Strong degree of accuracy and attention to detail
• Embody the characteristics of Team One's Core
• Ability to apply critical thinking and analysis in business writing
• Excellent verbal and written communication skills
• Efficient in Microsoft Excel & PowerPoint
• Expert knowledge of Google & Bing, and the Editor tools
• Familiarity with Search Ads 360 is desirable
• Ability to multi-task and prioritize multiple projects
• Automotive or retail media experience is desirable
• AdWords Certification is a strong plus

Why It's Great to Work Here

• We live by our C.O.R.E. values:
• Collaborative - We work together to get better stuff done than we could alone.
• Optimistic - Honest and confident in our quest forward; believing the impossible is possible.
• Results-driven - Creativity is always in service of results and never for its own sake.
• Entrepreneurial - Build something new. Shoot for the moon.
• We offer comprehensive benefits and 'work perks' like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + "pawternity" leave, etc.
• We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires).
• We're part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.
• We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
• We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.
• We have a lot fun! We have a whole committee called "Team Fun" that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $<> - $<> < > . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be <> .