Manager-Marketing Project
Full-time
OPPO
- Participate in and lead the entire process of planning for the exploration and packaging of mobile phone products, be responsible for exploring and packaging the core selling points, product value, product stories, and consumer benefits of the Indian series of products, and determine the product positioning and promotion strategies.
- Deeply research the products, analyze the competitive advantages and disadvantages, transform the professional product knowledge into marketing language, conduct product story packaging and product selling point communication planning, ensure the transmission and expression of the core product information, and output the core FABE of the product/keynote of the launch event/copy on the official website/speech draft of the launch event/slogan, etc.
- Be responsible for the communication of the core content planning of the product (in the form of video/copy / graphic, etc.) on the social media and public relations side, participate in the production of core materials and control.
- Participate in the pre-marketing product planning. Based on the understanding of the industry and users, input marketing-end product insights at the product project establishment stage to ensure the competitiveness of the product.
Vacancy posted a month ago
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