Field Social Media Manager

Field Social Media Manager

We're looking for a Field Social Media Manager to own Facebook and Instagram content across 25+ Crunch Fitness clubs. You'll be on the ground—shooting, editing, and posting trend-aware content that drives engagement, retention, and revenue. Expect to be in clubs at least half the time, including pre-open visits and new-club events.

Lead social content for multiple clubs; ensure relevance, accuracy, and brand alignment.

Create and distribute posts for promotions, events, facility updates, openings, training tips, exercise spotlights, and more—both network-wide and club-specific.

Capture short-form content in-club with staff and members; coordinate content before and during new club launches.

Build and manage monthly social calendars for Facebook and Instagram.

Track performance; analyze and optimize using platform insights.

Spot and activate on new social trends and formats.

Ensure clubs follow calendars and activate campaigns on time.

Monitor and respond to ratings/reviews to protect and grow brand reputation.

Qualifications:

3–5 years in social media marketing/content management.

Deep knowledge of platform best practices (IG Reels, Stories, UGC, community moderation).

Portfolio with examples of strategies you've executed and measurable outcomes.

Comfortable traveling 50%+ and working in fast-moving, member-facing environments.

Nice to have:

Paid social experience.

Hands-on skills with Canva, Photoshop, or similar creative tools.

Residency & Travel Requirement (Read Carefully): Candidates must currently reside in Pennsylvania, New Jersey, New York, Connecticut, or Massachusetts and be able to travel 50%+ to clubs across these states. Valid driver's license and reliable transportation required.

Work Environment:

Hybrid: time split between field (clubs) and remote work.

Fun, performance-focused culture with growth opportunities as we scale.

Pay & Benefits:

Pay range: $55,000.00 – $75,000.00 base salary annually, depending on experience and location.

Health insurance, retirement plan, free gym membership, and other standard benefits.

EEO Statement: We're an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.