Senior Manager of Social Commerce

About Cariloha:

Cariloha is an omni-channel brand offering soft, sustainable bedding, bath, and apparel made from better-for-the-planet bamboo viscose. Blending the style of the Caribbean with the spirit of Aloha, Cariloha turns self-replenishing bamboo fields into ultra-soft, cool, clean, and green fabrics, delivering sustainable luxury inspired by island living. Every piece is designed to drape customers in naturally breathable comfort, so they can sleep, live, and feel every day like they're on vacation. Today, Cariloha's growing fleet of 60+ stores in 16 countries shares the quality, softness, and eco-conscious footprint of this renewable resource with the world.

About the Role:

We're looking for someone to own and scale our live commerce, brand and creator partnership ecosystem. This role is responsible for driving incremental revenue through live commerce and partnerships, while also leading the execution of consumer activations.

You'll focus on identifying growth opportunities, building relationships, and optimizing performance across multiple channels.

Responsibilities:

1. Live Commerce Revenue Engine

• Own and scale Live Commerce (eg. TikTok Shop and Amazon) as a meaningful and growing revenue channel.
• Host live sessions regularly (daily/weekly cadence) with a focus on conversion and sales together with agency.
• Develop high-performing live formats (product storytelling, bundles, routines, drops, urgency tactics).
• Drive revenue through compelling storytelling, offers, and real-time audience engagement.

2. Creator Live Network & Agency Partnerships

• Build and scale a network of creators and agencies who can go live on behalf of the brand.
• Recruit, onboard, and train live selling creators.
• Provide scripts, product education, and performance feedback.
• Expand beyond owned channels into a distributed live commerce ecosystem.

3. Show Production & Execution

• Own end-to-end live production:
  • Run-of-show
  • Product sequencing
  • Promotions and timing
• Ensure every live is structured, engaging, and optimized for conversion.
• Manage technical setup and troubleshoot issues to ensure seamless execution.

4. Consumer and Brand Activation

• Organize and lead consumer activations/brand key moments.
• Collaborate with creators and internal teams to produce engaging, conversion-focused content from activations.
• Identify and secure brand partnerships that align with Cariloha.
• Develop collaborative campaigns that drive reach and revenue.
• Negotiate partnership terms and manage execution.
• Track and analyze performance of partnership campaigns.
• Build a repeatable approach to scaling brand collaborations.
• Successful event management of these activations.

5. Performance & Optimization

• Track and optimize key metrics:
  • GMV
  • Conversion rate
  • Average order value
  • Viewer retention
• Identify winning formats and scale them.
• Continuously test hooks, timing, offers, and talent.
• Build a repeatable playbook for high-performing live sessions.

Qualifications

• 5+ years of experience in social media, content creation, and video production
• Proven track record of growing and managing high-performing social channels
• Strong photography, videography, and editing skills (lighting, audio, post-production)
• Experience across TikTok, Instagram Reels, and YouTube (short- and long-form)
• Experience with live content or live commerce
• Deep understanding of social trends, algorithms, and audience behavior
• Ability to balance creative instinct with data-driven decision-making
• Experience working with creators and integrating UGC into brand ecosystems
• Strong organizational and project management skills
• Confident directing talent and providing creative feedback
• Self-starter with a strong sense of ownership and bias for action
• Experience managing social, creator, or content teams is a plus
• Proficiency in tools including Adobe Creative Suite, Canva, CapCut, and similar platforms
• Willingness to travel (30-40%)

Compensation & Benefits

• Competitive salary
• Medical, dental, vision, and life insurance
• 401(k) with company match
• Paid time off (PTO)
• Flexible work schedule
• Gym membership options
• Employee recognition programs, including monetary rewards and annual "Live Your Dream" awards
• Generous employee product discounts and annual product giveaways
• Company events, catered meals, and a fully stocked kitchen
• Annual one-on-one financial consulting

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