Vice President of Marketing

Vice President of Marketing

About the Company

Advanced provider of in-person & virtual physical therapy programs for women

Industry
Health, Wellness and Fitness

Type
Privately Held, VC-backed

Founded
2007

Employees
51-200

Categories

• Fitness
• Health Care
• Wellness
• Women's

Specialties

• women's health
• pelvic health
• physical therapy
• and pelvic floor physical therapy

About the Role

The Company is in search of a Vice President of Marketing to spearhead the development and implementation of a comprehensive marketing strategy. This pivotal leadership role is focused on creating a world-class marketing function that not only drives patient acquisition and retention but also supports the expansion into new markets. The successful candidate will be responsible for balancing growth marketing with brand storytelling, overseeing the full marketing funnel, and ensuring that the company's mission is woven into all marketing and communications channels. A key aspect of the role is to drive demand generation, particularly in the virtual care space, and to establish clear metrics and KPIs for success. Applicants for the VP of Marketing position at the company should have a minimum of 10 years' marketing leadership experience, with a proven track record in performance marketing and growth. While experience in healthcare is preferred, it is not required. The role demands a strategic and hands-on approach, with a strong emphasis on being data-driven and having a deep understanding of full-funnel marketing. The ideal candidate will be a mission-driven, empathetic leader, capable of building and managing a high-performing team. Resourcefulness, agility, and a strong focus on mission orientation are also essential, as the company is in a hyper-growth phase and values individuals who are creative, scrappy, and deeply committed to making a positive impact on patient care.

Hiring Manager Title
Co-Founder & CEO

Travel Percent
Less than 10%

Functions

• Marketing