Performance Media Associate Director

Career / Performance Media Associate Director We’re looking for a Performance Media Associate Director who will translate business and marketing objectives into impactful programmatic digital activations. The role includes oversight and responsibility for the day-to-day management and proper implementation of all self‑serve programmatic media at the agency. The Performance Media Associate Director is responsible for leading the management of day‑to‑day execution and operations of paid media campaigns across programmatic channels and other biddable media platforms. Responsibilities Setup and manage programmatic campaigns for a variety of clients across industries with varying awareness, conversion, and sales goals. Strong strategic and executional experience trading in DSP platforms like Adelphic, The Trade Desk, and/or DV360. Strong knowledge of programmatic best practices with a keen eye to executional details. Ensure that client budgets are being utilized as effectively as possible—this includes building new campaigns, budget management, ongoing optimization and testing new channels, tactics, audiences, creative, etc. Collaborate with the broader strategic planning team on budget setting, plan development, competitive trending, etc. Lead the creation of trafficking documents and timelines, coordinating with internal teams to ensure deadlines are met. Execute test‑and‑learn (A/B) programs to identify audience and creative optimization insights and learnings to ensure client goals are met. Build, optimize, and report on programmatic campaigns through both dashboard reporting and larger QBRs across traffic, engagement, and ROAS metrics. Lead the pre‑ and post‑launch QA process for programmatic media and traffic campaigns to ensure that all creative is uploaded properly and that all tags/pixels are firing so that campaigns launch on time and performance metrics can be properly tracked. Ensure proper daily pacing, vendor monitoring and optimization of campaign performance. Audit programmatic accounts to QA setup and look for tactical expansion opportunities. Qualifications Bachelor’s degree and 3+ years’ experience in programmatic execution. Strong familiarity with DSP platforms (Adelphic, The Trade Desk, DV360). Paid search/social background is a plus. Strong analytical skills and attention to detail. Team player with strong communication and organization skills. Self‑motivated and able to work under own initiative. Accountability Direct Report: Media Director. A people‑first, flexible work style that supports both collaboration and autonomy. Benefits include: health insurance, vision insurance, dental insurance, commuter benefits, Simple IRA, paid time off, paid parental leave, STD/LTD insurance and more. Salary Range: $100,000 - $120,000 DOE. Direct applicants only. No agency solicitations of any kind. #J-18808-Ljbffr Ibm's Watson