Principal UI/UX Designer (San Francisco)

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category User Experience Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

As a Principal Product Designer, you are a respected high-craft storyteller, systems thinker, and strategic leader, sought out for your ability to orchestrate cross-cloud, cross-functional initiatives and solve the highest-ambiguity challenges across Agentforce for Service. Operating at principal level as an individual contributor, you influence cloud- and organization-level decisions and direction through innovative frameworks, storytelling, and category-defining experiences grounded in user insight, data, and long-term business strategy. You align initiatives by connecting fragmented, complex experiences into a cohesive, simplified design vision. You lead through thought leadership and deep craft, mentoring designers, developing new methodologies and tools, and modeling the highest standards of design execution. With deep empathy for the user, you act as a relentless advocate for their needs, bringing clarity to complexity and delivering scalable, user-centered solutions. You aren't just designing tools; you are defining what great looks like at the frontier of AI for Service and creating lasting organizational impact and business value.

Responsibilities

Vision & Strategy: Set the design vision for a broad domain of Agentforce for Service, framing the hardest problems and connecting disparate workstreams into a coherent, forward-looking direction that aligns with Salesforce's business objectives and the evolving needs of our global customers.

Craft & Excellence: Set the standard for craft across the organization, bringing consumer-grade design and high‑fidelity execution to enterprise workflows. You will relentlessly simplify the most complex systems, leveraging modern design patterns and emerging technologies to define a new global benchmark for UX quality across the Salesforce ecosystem.

Design Culture: Shape a culture of craft, critique, and continuous improvement across the discipline. You elevate the work of every designer around you through mentorship, critique, AI tools, and example—strengthening team culture without formal management authority.

Ecosystem & Systemic Leadership: Drive the evolution of design standards and the Salesforce Design System (SLDS2), ensuring your domain promotes a cohesive, accessible, and unified experience across the entire Salesforce portfolio.

Research & Insight: Partner with Research to turn deep user and market insight into experience frameworks that shape product strategy well beyond a single workstream.

Cross-Functional Partnership: Act as a strategic peer to senior Product and Engineering leaders, influencing roadmap and strategy from ideation through execution in a PDE model.

Executive Influence: Present complex design visions to executive leaders and key customer stakeholders, translating design decisions into clear business impact.

Experience / Skills Required

10+ years of experience designing and delivering products in cross-functional teams from start to finish.

A portfolio of category-defining work and a track record of solving the most ambiguous, high-stakes design problems at scale.

Deep understanding of AI and AI tools and their applications in workflow, with a constant drive to stay ahead of industry developments.

Mastery of user-centered design methods, research, and usability testing, and a talent for translating insight into direction.

Power to influence others and build consensus across an organization while dealing with significant ambiguity—leading through influence rather than authority.

A passion for mentoring designers and shaping design culture, without direct management responsibility.

Deep experience with design systems and a profound appreciation for simple solutions to complex problems.

Expert knowledge of design tools such as Figma, Figmamake, Claude, and Cursor.

A related technical degree required.

Bonus: Experience with CRM or enterprise software.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• an employee stock purchasing program

More details about company benefits can be found at the following link: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $197,300 - $313,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $237,700 - $344,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.